Marketing Manager Italy

Marketing in Atlante Italy is first and foremost a commercial lever to increase revenues. You own the country execution of marketing activities in coordination with the central Marketing, Communication, CRM, App and Graphic teams at HQ, ensuring full alignment with Group priorities while adapting execution to the Italian market.

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You operate within Atlante’s matrix organization, with hierarchical reporting to the CEO Italy and functional reporting to the Chief Marketing Officer at HQ. B2C, digital, CRM, lifecycle marketing, brand and communication activities are defined and coordinated by the Group Marketing function at HQ, while country execution, local commercial activations, partnerships and customer experience initiatives are owned by the Italian Marketing function.

You manage the local marketing budget and act as the country interface towards HQ Marketing, while partnering closely with Commercial, Operations, Infrastructure, Public Affairs and Finance to maximize commercial performance and customer satisfaction.

Value creation:

You create value by translating Atlante Italy’s commercial priorities into integrated marketing initiatives that increase customer acquisition, charging session frequency, customer retention and customer lifetime value.

By combining B2C marketing, CRM-driven lifecycle programs, trade marketing, commercial partnerships and brand communication, you maximize the return on Atlante Italy’s marketing investments, strengthen the network’s commercial appeal and ensure a best-in-class customer experience across every customer touchpoint.

You ensure that marketing contributes directly to commercial performance, while acting as the country interface to Group Marketing capabilities — including brand, communication, CRM and research — and guaranteeing full consistency with the Group marketing framework defined by the Chief Marketing Officer.

Core Responsibilities:B2C, Digital, CRM & Lifecycle Marketing

• Own the country execution of B2C, digital, CRM and lifecycle marketing activities in coordination with HQ Marketing.
• Drive customer acquisition, charging session frequency, retention and customer lifetime value through integrated B2C marketing initiatives.
• Contribute to the execution of local digital marketing campaigns — including paid social, SEM, display, programmatic and app marketing — ensuring commercial effectiveness and alignment with HQ.
• Animate influencer marketing activities, including identifying influencers, developing relationships during the weeks leading up to local campaign launches, following up and validating content and videosOversee CRM and lifecycle marketing programs — including email, push notifications, in-app communications and SMS — across the full customer journey.
• Drive local Atlante app performance, including registrations, app engagement, ASO, in-app communications and push notification strategy.
• Coordinate local campaign briefs, marketing assets and country execution together with the HQ Marketing, Communication and Graphic teams.
• Monitor and optimize country marketing KPIs, including CAC, LTV, retention, charging sessions per user, app engagement, NPS and commercial contribution.
• Own the marketing budget relating to local activities, including planning, allocation, monthly tracking and optimization of marketing efficiency and ROI.
• Oversee the local digital ecosystem, including the website, app communications, social media, SEM and app store presence.
• Coordinate the local implementation of loyalty initiatives and customer engagement programs.
• Establish a structured customer insights feedback loop towards HQ, leveraging campaign performance, app data, customer feedback, NPS and market trends.

Trade Marketing, Commercial Activations & Partnerships

• Support the country’s commercial activation calendar, contributing to customer acquisition, station utilization and commercial revenues.
• Oversee commercial activations at Atlante stations, including openings, promotional initiatives, roadshows and customer engagement events.
• Drive co-loyalty agreements and commercial partnerships with national and local consumer brands aligned with the EV customer journey.
• Coordinate landlord co-marketing initiatives together with the Site Acquisition and Partnership teams.
• Establish and personally maintain direct agreements with services and operators in proximity of Atlante stations (shopping centres, retail, bars, restaurants, hospitality, leisure) to enrich the customer experience during charging time.
• Support the B2B & Partnership Manager Italia, working four hands, through marketing initiatives, pricing campaigns, promotional mechanics and sales enablement activities.

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