Global Director Marketing Operations

Bracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group’s main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements. We are looking for a Global Director of Marketing Operations to take a leading role in increasing marketing's business contribution – optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function. Joining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment. This role serves as the operational engine behind product launches and campaign effectiveness, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans. A critical part of the role is leading Marketing Excellence training and building a common marketing DNA across all Business Units and Regions, providing guidance, support, and professional development opportunities. A defining priority of this role is to design, launch, and lead a new global Customer Experience Center of Excellence (CX COE), establishing it as the organization’s dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions. The position also plays a pivotal role in providing strategic direction and hands‑on leadership for global marketing, with responsibilities spanning coordination of the Marketing Council and program priorities, optimization of work‑planning and management tools such as the Annual Marketing Plans, governance of data privacy and compliance, and fostering a culture of innovation and collaboration within the marketing department – ensuring marketing efforts are cohesive, measurable, and aligned with business objectives.

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Main Responsibilities

• Marketing Operations Strategy & Governance
  • Develop a comprehensive Marketing Operations strategy aligned with the organization’s goals and vision, focusing on modernization and efficiency.
  • Prioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI; serve as a trusted advisor on process and program management matters.
  • Develop and implement standards, best practices, and methodologies across the marketing community, driving consistent program delivery, process improvements, and effective adoption of martech platforms and technologies.
  • In coordination with other departments, evaluate, adopt, or retire technologies based on organizational needs, and stay abreast of emerging industry trends to recommend innovations.
  • Audit existing processes to identify bottlenecks and implement improvements for efficiency and effectiveness.
• Customer Experience Center of Excellence (CX COE)
  • Launch and lead a new global Customer Experience Center of Excellence, roll out standardized CX methodologies, tools, and playbooks, including customer journey mapping, Voice of Customer (VoC) programs, NPS, and personalization frameworks, to support consistent adoption worldwide.
  • Act as the accountable leader and primary point of contact for Customer Experience globally, building and leading a dedicated cross‑functional CX community of practice across Business Units and Regions.
  • Partner with Sales, Marketing leaders and other key functions to embed CX practices into commercial and marketing processes and to identify and prioritize high‑impact CX use cases.
  • Drive change management, communication, and training to build CX capability and maturity and establishing the CX COE as a recognized center of expertise.
• Marketing Excellence, Planning & Budget
  • Develop and implement training initiatives to upskill the marketing community, elevating marketing competencies across all Regions and Business Units and driving a culture of continuous improvement and professional development.
  • Orchestrate the end‑to‑end marketing planning process on behalf of the CMO.
  • Lead the Global Marketing budgeting and financial planning processes and evaluate ROI across marketing channels and campaigns.
• Data, Measurement & Vendor Management
  • Define measurement frameworks and key performance indicators (KPIs) to monitor ROI, campaign effectiveness, and overall Marketing’s contribution to the business.
  • Drive the implementation of CX‑related metrics a