Paid Media Expert

Job Overview

At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Dato l'elevato interesse per questa posizione, la preghiamo di candidarsi tempestivamente se il suo profilo è in linea con il ruolo.
Responsibilities

• Drive customer growth and commercial impact for Business Banking Italy through best‑in‑class paid media.
• Own the end‑to‑end performance strategy, from demand creation to conversion, across all paid channels.
• Combine strategic thinking, hands‑on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
• Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
• Own full‑funnel paid media strategy & commercial impact.
• Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
• Drive execution excellence across the full campaign lifecycle; ensure best‑in‑class set‑up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
• Lead and challenge agency performance with clear governance.
• Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
• Build a data‑driven and AI‑enabled performance engine; translate data into action, implement AI‑driven workflows and automation, and optimise the balance between smart automation and manual control.
• Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.

Qualifications

• 2‑5 years in paid media / performance marketing.
• Experience at a media agency is highly favoured.
• Deep and hands‑on experience with paid channels such as Google Ads, social platforms, display, programmatic and partnerships.
• Strong analytical mindset with the ability to translate data into clear actions and improvements.
• Affinity with automation and AI‑driven optimisation in marketing.
• Up‑to‑date with the latest trends in media.
• Entrepreneurial, pragmatic and decisive.
• Comfortable operating in a corporate environment, while moving at startup speed.
• Challenger mindset: aim high, iterate fast and remove blockers.
• Bachelor’s or master’s degree in (digital) marketing or related fields.
• Fluently in both English and Italian.

Working Conditions

• Contract: Permanent employment contract.
• Working hours: Full time (37 hours per week).
• Applicable collective labour agreement: National Collective Labour Agreement for employees in the credit sector (NCLA).
• Location: Milan.
• Annual base salary starting from €44,000.
• Variable remuneration in line with the applicable remuneration policies and linked to outcomes.

Benefits

• Flexible smart working.
• Competitive base salaries and performance‑based bonuses.
• Meal vouchers and corporate restaurant and bar.
• Health insurance and accident insurance.
• Pension fund and welfare plan.
• Diverse cultures & innovative mindsets.
• International environment and talent programme.
• Commitment to sustainability.
• Lots of training and development opportunities.
• Moments dedicated to physical and mental well‑being.
• Special day off on your birthday.
• Free water and coffee at the office. xysqume

EEO Statement

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.