Senior Manager Marketing Category Sportstyle Europe

About the Role

The role leads annual marketing planning for Prime & Select based on global guidance, aligned with Merchandise, Retail, WHS and Ecom priorities. It drives integrated campaign planning and execution with the regional marketing team, channel, media and content experts, and local clusters and area marketing teams. The position partners with Merchandising Sports and Sales to connect brand and commercial opportunities, and uses campaign and content analysis to improve brand and commercial KPIs.

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Key Responsibilities

• Build the annual marketing plan for Prime & Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities.
• Drive integrated campaign planning and execution and full-funnel marketing programmes across all consumer touchpoints, working with marketing, channel, media and content experts in the regional marketing team and executing in local areas with clusters and area marketing experts.
• Develop and adapt category-specific activation concepts for key launches.
• Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.
• Execute category-led brand experiences and local integrated marketing planning for key brand and product campaigns supporting priority launches and narratives.
• Execute with local European markets to drive sell-in and sell-through performance.
• Partner with Merchandising Sports and Sales to get input on brand and commercial opportunities, category storytelling and product launch performance.
• Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI.
• Analyse campaign and content performance, share results and actions to improve brand and commercial KPIs.
• Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

Required Experience & Qualifications

• 6-8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.
• Proven experience developing annual category marketing plans aligned with global strategies.
• Strong background in full-funnel marketing, including campaign planning, channel activation, and content orchestration.
• Experience leading cross-functional collaboration with Merchandising, Sales, Retail, and E-commerce teams.
• Demonstrated ability to develop and adapt category-specific activation concepts, toolkits, and launch strategies.
• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.
• Experience working across European markets and adapting global initiatives to regional or local needs.

The Application Process

Applications are reviewed by real people committed to fairness, transparency and equal opportunity. No automated systems or AI tools are used to make hiring decisions; AI-supported functions may be used for isolated organisational steps such as scheduling interviews and have no influence on application decisions.

About the Company

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries and has around 22,000 employees worldwide. xysqume PUMA looks for SPEED & Spirit in candidates, defined by values that inspire performance, sporting legacy, team spirit, and individual talent and experience.