Brand Experience and Consumer Well-being in Digital Environments: Branding Strategies for Shared Value Creation

Organisation/Company Sapienza Università di Roma - Dipartimento di Management Research Field Economics Researcher Profile Recognised Researcher (R2) Leading Researcher (R4) First Stage Researcher (R1) Established Researcher (R3) Application Deadline 14 Nov 2026 - 23:59 (UTC) Country Italy Type of Contract To be defined Job Status Not Applicable Is the job funded through the EU Research Framework Programme? Not funded by a EU programme Is the Job related to staff position within a Research Infrastructure? No

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Offer Description

This research lies at the intersection of brand strategy and consumer behavior in digital experiential contexts, aiming to investigate how brands can pursue their strategic objectives by fully leveraging technological potential while simultaneously protecting and enhancing consumer well-being. xlwpduy By employing mixed (qualitative and quantitative) methodological approaches, the project aims to develop a framework to support the planning of branding strategies in digital environments, exploring the conditions that allow brand goals to be reconciled with the psychological well-being of the consumer.

Additional Information

Eligibility criteria

• Italy

Eligibility of fellows: country/ies of residence:

• EUROPE

Eligibility of fellows: nationality/ies: