Manager Marketing Marketplaces Affiliate

About the Role

The role focuses on managing and optimising marketplace paid media advertising and affiliate marketing across European markets with large budgets. The position involves developing strategy for platforms such as Zalando, About You, Otto and Amazon, and ensuring budgets align with profitability targets. The role collaborates with E-commerce and Merchandising to optimise marketplace content and runs seasonal and tactical campaigns. Performance monitoring, data analysis and dashboard reporting are central to the position.

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Key Responsibilities

• Manage and optimise marketplace paid media advertising and affiliate marketing with large budgets across European markets.
• Ensure budget spent in both channels is in line with profitability targets.
• Develop marketplace paid media advertising (Zalando, About You, Otto, Amazon) and affiliate strategy aligned with commercial and brand goals.
• Independently manage paid media advertising accounts for Zalando, About You, Otto and Amazon.
• Manage the affiliate marketing channel and partnerships with affiliate networks.
• Optimise marketplace content, product visibility, and on-site marketing placements in collaboration with E-commerce and Merchandising.
• Plan and execute seasonal and tactical marketplace campaigns aligned with broader marketing and commercial strategies.
• Oversee affiliate promotional calendars, deal structures, and activation plans.
• Monitor and analyse the performance of marketing campaigns to identify new opportunities to increase growth and improve profitability on a daily basis.
• Build dashboards, analyse data in depth, and present weekly and monthly performance.

Required Experience & Qualifications

• 3-5+ years of paid media advertising experience (Paid Search, Paid Social, Marketplace Advertising) with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon.
• Strong technical expertise working hands-on with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon.
• Minimum 3 years of hands-on campaign management experience with Google Ads, Meta Ads or Zalando is required.
• Hands-on campaign budget management experience.
• Extremely KPI-focused, result-oriented, and improvement-driven mindset to grow marketplace business and improve ROAS and margin.
• Ability to quickly grasp KPIs and metrics and constantly look for opportunities to improve performance.
• Strong affinity with data analysis, analytics tools and dashboards such as Google Analytics, PowerBI and Lookerstudio.
• Strong analytical skills, stakeholder management, and paid media technical know-how.
• Ability to brief partners, share insights, present data and strong detail orientation.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. xysqume PUMA states that it provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and does not tolerate any form of harassment or discrimination.