Growth Marketing Manager
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We are looking for a strategic and hands-on Growth Marketing Manager to lead the Marketing function and support business growth.The ideal candidate has at least 3 years of proven experience in the role, combines strategic vision with strong execution skills, and is able to manage the entire marketing funnel-from brand positioning to acquisition, activation, and retention.Reporting directly to the CEO, this role plays a key role in defining and scaling the marketing strategy across multiple markets.
Responsibilities
- Define and implement Qapla's brand positioning strategy across Italy, Spain, and Europe
- Optimize acquisition strategies across both inbound (Enterprise/Big Accounts) and self-service (SMB) channels, organic and paid
- Lead and coordinate the marketing team consisting of 2 people (Marketing Specialist, SEO Strategist)
- Manage external agencies for campaigns and other marketing activities
- Build and optimize lead generation and nurturing funnels
- Experiment with new channels, approaches, and technologies (AI, automation, agents)
- Monitor KPIs, budgets, and ROI, delivering regular reports to management
Requirements
- 3-5+ years of experience in Growth Marketing / Marketing Manager roles, preferably within SaaS companies
- Experience in the eCommerce sector
- Fluent proficiency in Italian and English
- Proven experience in defining and executing Go-To-Market strategies
- Strong leadership skills with experience managing teams and external agencies
- Solid knowledge of performance marketing platforms
- Hands-on experience with CRM and marketing automation tools (knowledge of Zoho, HubSpot, and GA4 will be considered a plus)
- Advanced use of AI tools, agents, and workflow automation
- Strong results orientation, proactive mindset, and ability to work independently in fast-paced environments
Nice to Have
- Background in international and high-growth environments
What We Offer
- A strategic role with direct impact on company growth
- Permanent employment with a salary aligned to proven experience (€40,000-€50,000) plus a performance-based variable component
- High level of autonomy and responsibility within a dynamic and innovative work environment
- Work Location:Flexible working model: Smart Working (3 days remote + 2 days in-office) or Full Remote (Italy)Reference offices: San Casciano Val di Pesa (Florence) or Malnate (Varese)
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