Trade Marketing

Trade Marketing & Sales Support Manager, Theatrical Distribution, Italy, Amazon MGM Studios

Job ID: 10500783 | Amazon Digital Italy s.r.l.

Le informazioni riportate di seguito illustrano i requisiti del ruolo, l'esperienza richiesta ai candidati e le qualifiche associate.

Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with cinema circuits while providing essential sales support to maximize commercial performance across the theatrical slate. This dual‑function role combines strategic marketing partnerships with operational sales execution, working closely with exhibitors to optimize both promotional impact and booking performance. The position translates release strategies into circuit‑specific marketing activations while supporting session planning, bookings management, and box office analysis. This position reports to the Heads of Italy Theatrical Marketing & Distribution.

The applicable collective agreement for this role is CBA for employees of Telecommunication Sector. The position is classified at level 7 or above, depending on the candidate's skills, competences and experience.

Key job responsibilities

• Develop and maintain strategic relationships with cinema circuit marketing teams to create effective and innovative marketing campaigns that connect target audiences for all theatrical releases
• Negotiate co-op marketing agreements with circuits, including budget arrangements, sequential activation, flighting, promotional commitments and marketing deliverables
• Coordinate joint and integrated promotional activities including in‑cinema displays, website and lobby takeovers, premium format promotions, and digital signage campaigns, point of sale & concession campaigns
• Coordinate the production and delivery of circuit‑specific marketing assets including standees, posters, digital content and co-branded materials
• Track and report on co-op marketing campaign effectiveness and return on investment by circuit
• Provide market intelligence from circuit partners to inform marketing campaign development and sales negotiations
• Support competitive intelligence across the Italy and key international markets, including promotional strategies and release positioning
• Analyze correlation between marketing spend by circuit and box office and market share performance to optimize future campaigns
• Coordinate with the Int'l Marketing team on extensions of global exhibitor initiatives and PLF partner materials
• Manage trade marketing budgets and reconcile co-op marketing expenditures with cinema circuits including processing invoices and tracking payments for circuit marketing partnerships in coordination with Finance team

Sales Support & Account Management

• Assist in executing sales strategies across theatrical releases that align with commercial objectives
• Support and monitor independent exhibitor bookings, holdovers, ensuring accurate records of sales terms and payments in coordination with Finance team
• Establish and cultivate strong working relationships with exhibitors, serving as a key point of contact for both marketing and sales matters

Operations & Materials Management

• Partner with Sales & Operations to coordinate end‑to‑end delivery of materials, trailers, posters and promotional materials to exhibitors across Italy, coordinating with tech suppliers and Content Delivery Service providers
• Manage the planning, production, classification and delivery of trailers and promotional assets across the Italy
• Assist with premiere events, special screenings and experiential marketing activations in partnership with cinema circuits across the Italy
• Create and implement strategic framework and execution of internal and external screening programs in collaboration with marketing, publicity, and social
• Support the development and implementation of exhibitor conventions, trade shows and industry events including coordination and production of materials, on‑site activations and presentation keynotes

Basic Qualifications

• Experience with Microsoft office tools like Word, Excel, Outlook, and OneNote, or experience with computer skills, including proficiency in MS Office (Word, Excel, PowerPoint)
• Experience communicating with a wide range of stakeholders, including colleagues and leadership, or experience with external customer interaction
• Proven experience in theatrical trade marketing, cinema marketing, theatrical distribution, or sales in the entertainment industry
• Demonstrated ability to build and maintain strong relationships with cinema circuit marketing teams and exhibitors
• Proven experience negotiating co-operative marketing agreements and managing partnership bud