B2C Product Manager

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).

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The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.

While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.

This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.

Product Lifecycle & Portfolio Management

• Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.
• Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning.
• Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
• Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.
• Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions.

E-Commerce & Digital Channel Development

• Lead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms.
• Manage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate.
• Own sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements.
• Track and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management.
• Identify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models.

Support Business Development & Channel Expansion

• Support the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy.
• Develop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives.
• Work closely with the B2C BDM to ensure sell-in execution, stock availability, and revenue target achievement.
• Support pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict.

Marketing & Brand Awareness

• Collaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding.
• Brief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow-up.
• Drive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars.
• Provide product training and sales tools to retail staff and key partner teams.

Required Qualifications & Experience
Industry Experience

• At least 5 years of experience in product management, category management, or e-commerce experience in consumer electronics, IT peripherals, or lifestyle technology.
• Prior experience with projector or home cinema product categories is highly desirable. Familiarity with BenQ's projector lineup (W-series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning is a plus.
• Broader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar) is a plus; full product training will be provided at onboarding.

E-Commerce Expertise

• Hands-on experience managing e-commerce busine