Marketing Lead, Italy
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In this role you drive Italy’s marketing strategy, translating European priorities into locally relevant plans that boost brand strength and commercial performance. You’ll lead a cross-functional team, partner with agencies and local stakeholders, and balance budget, channels, and creative to deliver measurable growth. This is a strategic, hands-on leadership role in a collaborative, insight‑led European marketing function. You will shape how easyJet resonates with Italian customers and markets.
Retribuzione / Benefits- Pension
- Private healthcare
- Life assurance
- Excellent staff travel benefits
- 25 days of annual leave
- Up to 20% maximum annual performance bonus
- Set the Italy market strategy and translate European priorities into an integrated plan across paid, owned and partner channels
- Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and ROI
- Champion locally relevant creative and storytelling, leveraging Italian market insights to ensure resonance while maintaining brand consistency
- Build and maintain productive relationships with agencies, tourist boards, airports and other partners; adjust priorities based on performance evidence
- Lead and develop the local marketing team, providing direction, coaching and capability building while delivering high-quality work at pace
- Collaborate with central teams and local stakeholders to align on campaigns, insights and measurement
- Translate customer, competitor and cultural insight into actionable marketing initiatives
- Broad senior marketing experience in consumer brands within fast-paced, commercially driven environments
- Strong commercial judgement with analytical capability; ability to manage budgets, forecasts and investments
- Experience across paid, owned and partner channels; adept at briefing agencies, evaluating creative, and measuring campaigns
- Proven leadership skills; inclusive, resilient; able to build trusted relationships and make decisions with incomplete information
- Ability to translate organizational priorities into a clear market vision and integrated plans
- inclusive leadership
- resilience
- decisiveness
- budget management
- forecasting
- performance measurement
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