PPC Specialist
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Desde el departamento de Marketing Digital de la Universidad CEU San Pablo estamos buscando a un Técnico de Campaña - Especialista en PPC te encargarás de implementar estrategias, planificar, optimizar y seguir campañas de Google Ads y Social Ads.
Formación
- Grado en Marketing, ADE o Publicidad
- Valorable Máster en Marketing Digital y/o CRO
Funciones
- Implementar campañas de pago en Google Ads (performance max, search, shopping, display y video) y en Social Ads (Meta, TikTok, Linkedin).
- Diseñar y ejecutar el plan performance para impulsar la captación y conversión de leads de las campañas adjudicadas, junto con el resto del equipo
- Optimizar las campañas midiendo su rendimiento e identificando oportunidades de mejora
- Medir, analizar y reportar resultados basados en KPIs de performance (CPC, CPA, CTR, ROAS...) y colaboración en la preparación de reportes internos
- Controlar y hacer seguimiento de los presupuestos publicitarios asignados.
- Experiencia en redacción de anuncios en google ads, social media ads y conocimientos de diseño a nivel práctico.
- Colaborar con los equipos internos para apoyar la correcta ejecución del trabajo e implementación de las campañas.
- Hacer keyword research y análisis de competencia.
- Detectar proactivamente la posibilidad de apertura de nuevos canales paid y seguir la actualidad y avances en la materia.
- Conocimientos básicos de Tag Manager, Looker Studio, GA4.
Experiencia y Requisitos
- Experiencia mínima de 4 años gestionando campañas PPC en Google Ads y Meta
- Certificación en Google Ads
Idiomas
- Nivel B2 de inglés
Competencias
- Vocación de servicio.
- Capacidad de negociación.
- Altas habilidades comunicativas y capacidad relacional.
- Capacidad analítica.
- Trabajo en equipo
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