Lifecycle Marketing Lead | EMEA
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As Lifecycle Marketing Lead, you architect Deel’s end-to-end customer journey to maximize lifetime value and reduce churn across multi-channel messaging. You define the retention roadmap, translate data into personalized lifecycle strategies, and own the metrics and investment decisions for retention. You’ll work with Product, Analytics and Marketing to align releases and onboarding with brand strategy, shaping how customers experience Deel at scale. This is a high-impact role in a fast-growing, global SaaS company.
Retribuzione / Benefits- Stock grant opportunities
- Optional flexible working office membership (IWG)
- Additional perks and benefits by country
- Total rewards programs
- Inclusive and diverse workplace
- Competitive pay aligned with market
- Design and execute multi-channel automated journeys across onboarding, activation, retention, win-back and expansion stages
- Create dynamic user segments using behavioral and transactional data for personalized messaging
- Lead A/B and multivariate testing to optimize conversions and retention
- Manage and optimize CRM stack (Braze, HubSpot, Salesforce Marketing Cloud) ensuring data quality and deliverability
- Own LTV attribution framework and report retention performance to senior leadership
- Collaborate with Product, Product Marketing and Content to align messaging with product releases and onboarding
- Provide guidance and best-practice reviews to other marketing team members
- 8-12 years in Lifecycle Marketing, CRM, or Retention Marketing in a high-growth B2B environment
- Hands-on proficiency with enterprise CRM/lifecycle tools (Braze, Customer.io, HubSpot, Salesforce Marketing Cloud) and CDPs
- Strong analytical mindset with proficiency in SQL, Looker, or similar analytics platforms
- Deep understanding of retention metrics, funnel dynamics, LTV, churn and email deliverability
- Proven track record solving complex retention problems with measurable business impact
- Growth mindset: data-driven, curious, focused on exceptional customer experiences
- growth mindset
- data-driven
- cross-functional collaboration
- Braze
- Customer.io
- HubSpot