Social Media Manager @YOOX

LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide. LuxExperience operates a portfolio of some of the most distinguished store brands in digital luxury and creates communities for luxury enthusiasts with unique digital and physical experiences.

Mytheresa, NET-A-PORTER and MR PORTER, jointly comprising the luxury segments of LuxExperience, offer highly curated edits of the most prestigious luxury brands across the world, featuring womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products.

YOOX, which forms the off-price segment of LuxExperience, is the leading destinations for multi-brand off-season online luxury shopping. The NYSE listed group operates in key markets worldwide.

YOOX is the multi-brand digital platform for long-lasting fashion, design and art. It offers a curated edit of past-season collections from leading brands, alongside unique and hard-to-find pieces.

Since 2000, YOOX has built a global community of style-conscious customers, making luxury more accessible beyond seasonal cycles. Its model combines value, extended product lifecycle and a broad assortment across womenswear, menswear, kidswear and lifestyle. Through creative brand collaborations and cultural initiatives, the platform connects product with self-expression, enabling more personal and meaningful ways to experience fashion.

YOOX Are Now Seeking a Talented Social Media Manager To Join The Brand, Creative And Communications Team. Some Of The Essentials For You To Know Are

Location:

Our offices in Milan, Italy

Department:

Brand, Creative and Communications YOOX

Reporting into:

YOOX Brand, Creative & Communications Director

Working Model

Hybrid

Contract Type:

Permanent

Potential Start Date

October / November 2026

Deadline to Apply

Tuesday, September 15th, 2026

Collective Bargaining Agreement

CCNL Terziario, Distribuzione e Servizi (Commercio)

Starting Annual Gross Base Salary

From 42.000€

[ Final compensation may vary based on relevant experience, qualifications, and objective, gender-neutral criteria applied during the selection process ].

Role Purpose

We are looking for a Social Media Manager who combines strategic thinking with exceptional content creation capabilities. This role is responsible for transforming YOOX's social channels into powerful engines of brand awareness, cultural relevance and community engagement. Success requires equal confidence in defining long-term platform strategies, identifying emerging cultural shifts and personally creating content that feels authentic, timely and native to each platform.

Here is a breakdown of what you’ll be doing:

• Own and continuously evolve YOOX's global social media strategy, defining the role, objectives and success metrics of each platform (Instagram, TikTok, Facebook, YouTube and future channels) to support brand awareness, engagement and business priorities.
• Develop platform-native content approaches that recognize the unique purpose, audience and language of each channel, ensuring content is tailored to platform behavior rather than repurposed across channels.
• Act as a hands-on content creator, ideating, producing and publishing original social-first content, from short-form video and behind-the-scenes storytelling to reactive and experimental formats, using a mobile-first approach.
• Identify, interpret and activate cultural and social trends, translating emerging conversations, platform features and creator behaviors into timely, relevant content that increases visibility, engagement and cultural relevance.
• Build and nurture digital communities by creating content that encourages participation, conversation and advocacy, while defining the community engagement strategy and tone of voice across all social platforms.
• Own the end-to-end social editorial strategy, balancing long-term campaigns, always-on storytelling and reactive content. Identify opportunities to collaborate with creators, influencers and cultural partners to develop platform-native content and social-first partnerships that expand YOOX's reach, strengthen brand credibility and drive meaningful engagement.
• Collaborate closely with Brand, Creative, PR, Influencer Marketing, Merchandising and E-commerce teams to translate campaigns, launches and cultural initiatives into compelling social experiences that extend beyond campaign adaptation.
• Continuously test, experiment and optimize, introducing new formats, storytelling techniques, creator collaborations and content concepts, using rapid testing and audience insights to evolve YOOX's social presence.
• Manage the social media budget, ensuring i