SEO Country Lead

1 day ago

SEO Country Lead - Italy

Contract

• Senior
• Remote
• Milan, Lombardy, Italy

Important: if an employer asks you to log into their system via iCloud or Google, send a code, an SMS or Telegram password, run some code, or install software — refuse. These are signs of fraud.

Hey, g'day, ciao, buongiorno, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

While we support flexible ways of working, our preference for this role would be in Milan, working in a hybrid capacity. You'll have the flexibility to balance remote focused work with in-person collaboration, while partnering with team members in Italy and

• 's global SEO community. We have a co-working space in Wellio Milano Dante.

This is a full-time contingent worker opportunity for 12 months with the opportunity to extend.

You'll join the Logged Out Experience Group within

• 's Growth Supergroup, working with teams focused on growing
• 's reach and helping more people discover what they can create.

You’ll work in a locally embedded model while connecting into

• 's broader SEO community. That means partnering closely with stakeholders in Italy while collaborating with SEO specialists, product managers, content specialists and other experts globally.

The opportunity is bigger than growing SEO in one country. What you learn in Italy can help shape frameworks, systems and approaches that support

• 's growth across international markets.

As

• scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

International growth is a major focus for

• . We're moving beyond translating strategies that have worked elsewhere and building truly local approaches that reflect how people discover and use
• in individual markets.

As our SEO Country Lead for Italy, you'll lead

• 's SEO growth in the Italian market. You'll define and execute an SEO strategy grounded in local search behaviour, user needs and market opportunities, while connecting your work to
• 's broader growth priorities.

You’ll own the strategy across technical SEO, content and authority building. You’ll be both a strategist and an operator: identifying opportunities, prioritising what matters, influencing stakeholders and turning insights into measurable growth.

• Owning the end-to-end SEO strategy for Italy across technical SEO, content and authority building, creating a focused roadmap aligned with
• 's international growth goals.
• Becoming a trusted expert on Italy's search landscape by analysing user intent, search behaviour, competitors and emerging market trends.
• Identifying and prioritising high-impact opportunities that grow organic sessions, signups, active users, returning users and overall search visibility.
• Partnering with localisation, design, product, engineering, data and content teams to create high-quality experiences that feel genuinely relevant to people in Italy.
• Maintaining strong technical SEO foundations across areas including site speed, crawlability, indexation, structured data, hreflang and mobile optimisation.
• Building effective ways of working, reporting frameworks and repeatable processes that enable the market to operate with increasing autonomy.
• Exploring how search and discovery are evolving through AI-powered experiences, including AI search, GEO and AEO, and sharing learnings that can help
• grow globally.

• You're a native Italian speaker with business-level English, with a deep understanding of Italian search behaviour, cultural nuances and internet user dynamics.
• You've successfully led SEO initiatives for large websites and understand how technical SEO, content and authority building work together.
• You're comfortable developing a market strategy from the ground up — using data and local knowledge to decide where to invest rather than simply following an existing global playbook.
• You're highly analytical and can turn performance data into clear priorities, KPIs and recommendations that connect SEO activity to business impact.
• You're a strong relationship builder who can influence without authority, work across disciplines and communicate complex SEO to