Content Marketing Specialist

2 giorni fa

Monza, Lombardy, Italia ING Banking Tempo pieno
Overview

In this role you will own and optimize the organization's landing pages and website to maximize conversions, working with a multidisciplinary team of performance, conversion, and content specialists. You will blend CMS and front-end skills with analytics-driven testing to enable fast yet sustainable growth. The role emphasizes collaboration with analytics, paid media, and SEO to align campaigns with intent and improve UX, performance, and measurement. A key hook is enabling AI-driven optimization while shaping a scalable marketing engine.

Retribuzione / Benefits
  • Flexible Smart Working
  • Competitive base salary
  • Meal vouchers
  • Health insurance
  • Pension fund
  • Training and development opportunities
Responsabilità
  • Own build and continuous optimization of landing pages and website
  • Design and implement A/B test variants from wireframes to live pages in CMS and HTML/CSS
  • Collaborate with Analytics to shape and prioritize testing roadmap using data and UX
  • Support rollout and monitoring of AI-driven content optimization tools
  • Ensure pages have solid UX foundations: speed, mobile, accessibility, and correct tracking
  • Own asset reusability strategy across CMS channels
  • Coordinate with Paid Media to align landing pages with campaign intent and traffic sources
  • Collaborate with SEO to follow best practices for site structure, markup, and performance
  • Work with product, sales, and brand stakeholders to drive impact
Requisiti fondamentali
  • Experience of at least 5 in the role
  • Ability to manage critical situations with good decision-making
  • Degree in Digital Marketing, Statistics, Economics, Engineering
  • Knowledge of English
  • Knowledge of HTML/CSS, JavaScript, and common CMS
  • Experience with Figma and WordPress
  • Decision-making under pressure
  • Cross-functional collaboration
  • Clear communication
  • HTML/CSS
  • JavaScript
  • CMS (WordPress)