Senior Product Marketing

11 ore fa

Pavia, Lombardia, Italia Wolters Kluwer Tempo pieno
Overview

As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You’ll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business.

Retribuzione / Benefits
  • Hybrid work model
  • Meal vouchers
  • Health insurance
  • Training platforms (LinkedIn Learning, GoFluent)
  • Certification opportunities
  • Work from Anywhere up to 20 days/year in the EU
Responsabilità
  • Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
  • Coordinate national and international teams to contribute to product development and value-rich solutions
  • Define clear value propositions and craft compelling storytelling
  • Set sales budgets and commercial targets by product and channel
  • Design and execute omnichannel marketing plans with emphasis on digital channels
  • Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
  • Coordinate creative, media, and digital agencies for campaigns and materials
  • Monitor business KPIs and campaign performance metrics
  • Support training programs for sales channels and commercial teams
Requisiti fondamentali
  • Degree in Economics
  • At least 5 years of experience in Product or Marketing Management in multinational environments
  • Strong strategic and operational marketing expertise
  • Entrepreneurial mindset with ownership
  • Proven project-management skills for cross-functional coordination
  • Solid up-to-date knowledge of digital marketing
  • Excellent analytical, planning, multitasking, and problem-solving abilities
  • Strong communication, teamwork, and storytelling skills
  • Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
  • Willingness to travel internationally for workshops and meetings
  • Fluency in English (C1)
  • Advanced proficiency with Microsoft Office suite
  • Strategic thinking
  • Proactivity
  • Ownership
  • Digital marketing
  • CRM systems
  • Marketing automation (Eloqua)