Brand Partnerships Manager
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As Brand Partnership Manager at TikTok, you will manage a portfolio of high-profile Food & CPG brands, acting as a trusted marketing consultant. You translate client needs into TikTok solutions across the full funnel, from awareness to social commerce, and drive measurable business impact. You work with cross-functional teams to position TikTok as a core growth engine while staying ahead of industry trends. This role blends strategic partnership development with data-driven insights to scale revenue and meaningful brand experiences on our platform.
Responsabilità- Act as the primary strategic partner for key Food & CPG accounts, driving revenue growth and long-term partnerships
- Provide consultative selling by mapping client challenges to TikTok product solutions (awareness to social commerce)
- Articulate TikTok's value and differentiation through competitive positioning
- Deliver data-driven insights from campaign performance and market trends to guide future investments
- Stay ahead of industry trends in Food, CPG, and adjacent fast-moving sectors to pitch innovative solutions
- 4+ years of experience in digital marketing, account management, or brand partnerships
- Proven track record with leading tech platforms, top-tier media agencies, or fast-paced brand marketing environments
- Strategic & Analytical mindset with ability to turn analytics into marketing stories
- Deep understanding of the Italian advertising market, consumer behavior, and the digital competitive landscape
- Exceptional communication and presentation skills; fluent in Italian and English
- Strategic thinking
- Analytical mindset
- Excellent communication
- Data-driven insights
- Campaign performance analysis
- Digital advertising ecosystem knowledge
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