Social & Editorial Content Strategist

1 giorno fa

cesena friuli venezia giulia it, Friuli-Venezia Giulia Technogym Tempo pieno
Overview

As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You’ll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority. This role offers a chance to scale our editorial engine and impact global wellness conversations.

Retribuzione / Benefits
  • salary range 50,000–80,000 EUR (gross)
  • growth and wellbeing culture
  • equal opportunities employer
Responsabilità
  • Editorial trend scouting and concepting to bridge science and culture
  • Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video)
  • Format and platform execution for Instagram and LinkedIn with native English writing
  • Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design)
  • Collaborate with social, content, PR teams and agency to produce brand-consistent assets
  • Editorial calendar management: plan and deliver weekly ready-to-publish content
  • Monitor performance and audience sentiment to optimize hooks, pacing, and distribution strategies
Requisiti fondamentali
  • 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media
  • Fluent English writing with distinct, credible voice balancing science and aspirational tone
  • Proven ability to grow engaged audiences on Instagram and LinkedIn
  • Interest in wellness science, longevity, mental wellbeing, and connected fitness tech
  • Autonomous and agile with strong project management from brief to delivery
  • strong writing and editorial taste
  • cross-functional collaboration
  • proactive and autonomous work style
  • Instagram carousels and visual edutainment
  • LinkedIn B2B/content leadership
  • short-form video concepts