Digital Analytics

Job Posting Title

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Digital Analytics & Web Performance Specialist

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do

As Digital Analytics & Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets. You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships, account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group’s websites and on the effectiveness of each market’s digital strategy.

Key Responsibilities
Data Analysis & Stakeholder Support

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• Collect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs.
  
• Produce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market’s needs.
  
• Manage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel.
  
• Proactively identify insights, anomalies and optimization opportunities through continuous data analysis, supporting HQ and local stakeholders in strategic decisions.
  
• Work closely with the Digital Technologist to ensure correct media campaign tracking configuration (UTMs, events, conversions), guaranteeing data accuracy and ROAS calculation.
  
• Support local markets in assessing the impact of media investments, recommending optimizations grounded in analytical evidence.
  

CRO & A/B Testing Platform Ownership

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• Independently manage the CRO and A/B testing platforms adopted by the company, becoming the internal reference for their use and evolution.
  
• Act as the testing evangelist across local markets, fostering a culture of experimentation for web experience and CRM campaign development, while supporting teams in the design, execution, and analysis of testing activities.
  
• Develop deep expertise on the platforms in use, staying up to date with new features and industry best practices.
  
• Support vendor relationships for CRO platforms: handle commercial and support interactions, renewal negotiations and technical liaison.
  
• Manage platform user administration: access provisioning, role assignment and onboarding of new internal users and local market teams.
  
• Coordinate and operationally support local markets in the setup, launch and analysis of A/B testing and personalization experiments, ensuring sound methodologies and interpretable results.
  
• Monitor active experiments on a daily basis, flag anomalies and produce result summaries to support UX optimization decisions.
  
• Collaborate with UX, DTC Managers, Local Digital Marketing teams to define the experimentation roadmap, prioritizing tests based on potential impact and technical feasibility.
  

Web Performance & UX Optimization

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• Analyze navigation funnels and engagement metrics to identify friction points and propose user experience optimization solutions.
  
• Assess the impact of organic and paid traffic on website performance, contributing to UX reviews with a continuous improvement mindset.
  
• Support SEO and Media teams with impact analysis of their activities, providing data and analytical readings to inform their strategies.
  
• Contribute to defining shared measurement and tracking standards across HQ and local markets, ensuring data consistency and quality.
  

What you need to succeed
Technical Skills

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• Experience with Google Analytics 4 (GA4): advanced navigation, segment creation, exploration funnels, custom events and attribution.
  
• Hands-on experience with CRO activites and A/B testing platforms (e.g. AB Tasty, VWO, Optimizely, or equivalent).
  
• Ability to build reports and da