Digital Analytics Lead

1 giorno fa

Milan, Lombardy, Italia ING Banking Tempo pieno
Overview

In this role you drive optimal channel performance through advanced analytics, testing, and optimization within a digital banking environment. You will leverage Adobe Analytics, Target and related tools to uncover insights, steer experiments, and collaborate with cross-functional teams to improve web/app performance. Your work supports data-driven decision making and continuous improvement in a fast-paced, collaborative setting. This is an opportunity to shape how digital channels perform for a leading international bank.

Retribuzione / Benefits
  • Flexible Smart Working
  • Competitive base salaries and performance-based bonuses
  • Health insurance
  • Pension fund and welfare plan
  • Training and development opportunities
  • Birthday day off (#doyourbirthday)
Responsabilità
  • Utilize advanced analytics (primarily Adobe Analytics) to extract insights on user behavior and channel performance
  • Define and run A/B and multivariate tests to enhance user experience
  • Collaborate with cross-functional teams to identify and prioritize optimization opportunities based on data
  • Provide training on analytics, testing, and optimization to foster continuous improvement
  • Manage analytics resources and relationships with the digital channels team
  • Maintain accuracy and governance of analytics setup and reporting
Requisiti fondamentali
  • Proven experience in digital performance optimization, analytics, and testing
  • Deep knowledge of Adobe Analytics and Adobe Target
  • Strong skills in JavaScript, CSS and HTML
  • Strong analytical abilities to interpret data and derive actionable insights
  • Understanding of website architecture, performance metrics, and data-driven marketing optimization
  • Excellent communication and collaboration skills with cross-functional teams
  • Proactive problem-solving mindset in a fast-paced environment
  • communication
  • collaboration
  • problem-solving
  • Adobe Analytics
  • Adobe Target
  • Adobe Tag Manager