CRM Manager B2C
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In this role, you will design and optimize automated customer journeys to engage and retain a fast-growing customer base. You’ll work with cross-functional teams to improve engagement, conversion and retention across 6 million users, starting hands-on and evolving into strategy. You’ll balance campaign execution with lifecycle optimization, data-driven decisions, and AI-driven enhancements. This is a high-impact position within a mission-driven fintech on a scale-up trajectory.
Retribuzione / Benefits- Health insurance for you and family
- Stock Option Plan
- Relocation support
- Professional development programs
- Unlimited PTO
- Hybrid working policy and flexible hours
- Design lifecycle and campaign strategies aligned to OKRs and cross-team goals
- Build and run automated journeys across channels (email, in-app, push) with segmentation and personalization
- Lead medium-complexity projects with Product Marketing, Product, Legal and Data
- Define KPIs, run A/B tests, analyze results (open rates, CTR, conversion, retention, ROI) and optimize
- Continuously optimize processes, monitor competitors, and adopt CRM platform releases
- Apply AI to improve campaign efficiency, segmentation, and ideation
- Bachelor’s degree in Marketing or related field
- Around 5 years of hands-on CRM campaign design and lifecycle program experience
- Experience in fintech, banking, or insurance preferred; big retail or digital B2C apps also welcome
- Solid expertise in CRM and marketing automation platforms; autonomy to build in them
- Knowledge of Braze is a plus; experience with similar tools counts
- Strong analytical skills and data-driven decision making
- Excellent stakeholder management and ability to translate requirements into solutions
- Highly organized with ability to work in a team and independently
- Proactive, adaptable, and capable of growing into strategy
- Creative mindset and ability to produce compelling campaign content
- Curiosity for AI and its daily applications
- teamwork
- problem-solving
- proactivity
- CRM and marketing automation platforms
- Braze (plus similar tools)
- A/B testing and experimental design
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