Senior Staff Segment Strategy – Industrial and Building Applications

Segment Strategy & Market Intelligence

• Analyze market trends, customer needs, competitive dynamics, and emerging technologies within the assigned segment.

• Identify growth opportunities, priority applications, and key use cases.

• Develop market assessments, business forecasts, and segment solution roadmaps.

• Define solution portfolio priorities and investment recommendations aligned with segment growth objectives.

Solution Opportunity Management

• Gather, evaluate, and prioritize solution opportunities from regional teams, product groups, customers, and ecosystem partners.

• Collaborate with Application and Technology Architects to define solution concepts and assess technical feasibility.

• Own assigned solution opportunities from initial evaluation through commercialization.

• Drive alignment and execution across all stakeholders required to successfully deliver approved solution initiatives.

• Prioritize opportunities based on market potential, strategic value, business impact, and portfolio fit.

Business Case Development

• Develop business cases and investment proposals for new system solutions.

• Assess market opportunity, revenue potential, costs, risks, and expected returns.

• Define solution success metrics and commercialization objectives.

• Develop investment recommendations and prioritization proposals for management approval

Development Governance & Approval

• Prepare development approval packages and executive presentations.

• Drive alignment across Architecture, Engineering, Product Groups, Marketing, Sales, and Finance.

• Support management reviews and investment decision processes.

• Own execution readiness, ensuring resources, stakeholder commitments, and business objectives remain aligned throughout the approval process.

Solution Development Leadership

• Oversee solution development from concept to launch.

• Represent customer and market requirements throughout the development lifecycle.

• Track progress against business objectives, milestones, and market requirements.

• Act as the business owner and execution leader for approved solution initiatives.

• Drive issue resolution, risk mitigation, and cross-functional decision making to maintain execution momentum.

• Escalate resource, priority, or execution risks when required to achieve approved business objectives.

Go-to-Market & Commercialization

• Coordinate solution launch activities with Digital Marketing, Regional Solution Marketing, Product Groups, and Sales teams.

• Support development of value propositions, marketing collateral, demonstrations, and customer-facing materials.

• Monitor solution adoption, market impact, and launch effectiveness.

• Partner with regional teams and key customers to validate solution value propositions and commercialization plans.

• Monitor post-launch performance and drive corrective actions when business objectives are not achieved.

Key Interfaces

Internal Stakeholders

• Application Architects

• Technology Architects

• Product Groups

• Engineering Organizations

• Regional Solution Marketing Teams

• Digital Marketing

• Sales and Business Development

• Finance

• Executive Leadership Team

External Stakeholders

• Customers

• Strategic Partners

• Technology Ecosystem Partners

• Industry Associations

• Research Institutions and Universities

Qualifications

Required Qualifications

• Degree in Electrical Engineering, Computer Science, Business, Marketing, or related discipline.

• 8+ years of experience in Product Marketing, Segment Marketing, Product Management, Business Development, or Solution Management.

• Strong understanding of system-level solutions and technology-driven markets.

• Experience developing business cases and investment proposals.

• Demonstrated track record of leading complex cross-functional initiatives from concept through commercialization.

• Ability to work effectively across global cross-functional organizations.

• Excellent presentation and executive communication skills.

Critical Competencies

• Strategic Thinking

• Market Analysis