Senior Marketing Lead

7 ore fa

Bolzano, Trentino-Alto Adige/South Tyrol, Italia Medtronic Tempo pieno
Overview

As Marketing Lead for Neuromodulation and Pelvic Health you will drive market development and therapy adoption across indirect markets in the Middle East, Iran, and Central Asia. You will collaborate with sales, upstream marketing, clinical, and market access teams to execute regional growth strategies and educate customers. The role blends analytics, digital initiatives, and cross-functional execution to expand access to advanced therapies. You will work with local teams to identify opportunities and optimize campaigns that boost adoption and engagement, shaping care in a multi-country environment.

Retribuzione / Benefits
  • competitive salary
  • flexible benefits package
Responsabilità
  • Lead marketing and market development initiatives for Neuromodulation and Pelvic Health across indirect markets
  • Support customer education and therapy awareness activities to increase adoption and clinical engagement
  • Partner with sales, upstream marketing, distributors, clinical, and market access teams to execute regional growth strategies
  • Build and maintain strong stakeholder relationships with key customers and regional partners
  • Analyze market trends, business performance, customer insights, and competitive activities
  • Support campaign execution, congress strategy, and educational program development
  • Work closely with local market teams to identify opportunities, barriers, and action plans
  • Contribute to strategic planning, pipeline development, and business reviews
  • Leverage data analytics, digital tools, and AI-driven insights to optimize market segmentation, forecast therapy trends, and measure campaign ROI
  • Explore innovative digital platforms and automated marketing solutions to scale educational programs and stakeholder communication efficiently
  • Apply structured problem-solving and process optimization methodologies (e.g., Lean) to streamline market development workflows across indirect regions
  • Drive data-driven marketing strategies and commercial dashboards to track therapy adoption, market penetration, and campaign performance.
Requisiti fondamentali
  • Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a related field
  • Minimum 7 years total sales and marketing experience in healthcare/medical devices
  • Experience collaborating across commercial, clinical, and marketing functions
  • Strong communication, presentation, and project management skills
  • Fluent English
  • Experience working in the Gulf Region or similar multi-country environment is preferred
  • Strong analytical mindset with a proven ability to translate complex clinical and market data into actionable commercial strategies.
  • Strong communication
  • Cross-functional collaboration
  • Analytical mindset
  • Market analysis
  • Digital marketing and AI-driven insights
  • Data analytics for segmentation and ROI