Product Marketing Manager

9 ore fa

FriuliVenezia Giulia, Friuli-Venezia Giulia, Italia Technogym Tempo pieno
Overview

In this role you drive the evolution of Technogym products by optimizing the customer journey and user experience for end-users and professionals. You will lead a multidisciplinary team from concept to roadmap and coordinate development, launch, and communication. You’ll collect real-user feedback, analyze competitors, and align internal and external resources to deliver valuable product concepts. The position focuses on market-driven decisions, pricing, and successful launches in a global, health-focused company. You’ll work closely with cross-functional teams to shape products that support Technogym’s mission and growth.

Responsabilità
  • Lead multidisciplinary team from concept to development for product concepts
  • Define product specs and roadmap for incremental development
  • Define product launch and communications strategy
  • Gather user input through real-context interviews and feedback
  • Analyze competitors and consolidate requests from internal stakeholders
  • Coordinate internal departments and external partners in product creation
  • Verify product concepts with customers and assess perceived value
  • Define pricing, volumes, and evolution of feature development
  • Ensure timely production of specifications and development materials
  • Assess trade-offs on specs, time, and costs
  • Plan and coordinate product launch with Marketing, Communication, and other departments
  • Prepare effective communication materials for sales and customers
Requisiti fondamentali
  • 8+ years in Product Marketing
  • 8+ years in Product Project Management
  • 5+ years in Connected and integrated ecosystem Products/Services
  • 5+ years in Sport Performance, Wearable Devices, Indoor training products
  • In-depth knowledge of User Experience and Market Research
  • Strong ability in Product/Services presentation
  • Willing to travel annually (30% of time)
  • English C1
  • Role-related understanding of Cyber risk, information security & cybersecurity topics
  • team player
  • proactive
  • down-to-earth
  • User Experience
  • Market Research
  • Product/Services presentation