Omnichannel Traffic Accelerator

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Job Scope and Main Responsibilities:

EssilorLuxottica is seeking an experienced Omnichannel Traffic Strategy Sr Manager to accelerate our drive-to-store initiatives and increase qualified traffic both online and in-store. Reporting to the Head of Omnichannel, the successful candidate will be the primary connection between Marketing Directors and marketing channels, ensuring the optimization of omnichannel customer acquisition and driving qualified traffic with an integrated approach.

She/he will act in global scope, overseeing key retail banners, including both optical and sun, across multiple markets. The ideal candidate will possess strong business acumen and analytical skills, enabling them to identify opportunities, develop action plans, and present these to senior leaders with a clear focus on ROI and business impact.

Main Responsibilities:

• Drive omnichannel traffic opportunities across EssilorLuxottica's D2C channels, including brick-and-mortar stores, e-commerce, and pure-play e-commerce platforms.
• Develop and lead the omnichannel traffic strategy to generate qualified traffic for EssilorLuxottica retail brands.
• Collaborate with marketing channels (CRM, Media, Performance Marketing, etc.) to drive incremental sales for both brick-and-mortar and online channels through digital drive-to-store activities.
• Use quantitative and qualitative data to influence senior executives across functions, inform decision-making, and share best practices.
• Establish governance and tracking processes to measure full funnel impact, supporting local business and marketing teams in achieving targets and improving omnichannel maturity.
• Gather business and marketing needs, prioritize solutions, and oversee project execution, ensuring outstanding results and setting industry standards.
• Oversee and guide a cross-functional teams, turning data-driven insights into actionable best practices.
• Provide coaching and direction to a direct report, managing priorities within the EMEA scope.

How You’ll Succeed:

• Lead the Omnichannel Traffic Strategy: Define KPIs, create activation and action plan roadmaps, and collaborate with key business and marketing stakeholders.
• Partner in Budget Creation: Work closely with the Marketing Director to co-create budgets that align with business goals.
• Expand Digital KPIs: Implement digital-influenced store sales KPIs across all EssilorLuxottica banners and collaborate with the BI team for new O2O reporting.
• Drive Strategic Projects: Optimize traffic opportunities across retail channels through key projects such as Onestore Store Locator, Online Eye Exam, Online Commercial Booking, and Omnichannel MY Account. Define and implement adoption strategies.

NETWORK OF INTERACTION (both corporate and local)

• Omnichannel team
• Retail banner marketing director
• Ecommerce Team
• Retail Marketing team
• Marketing Channels: Media, Crm, Social Media, Performance Marketing
• Store Ops
• Finance & IT

SKILLS – PROFESSIONAL KNOWLEDGE:

• Strong business acumen and analytical skills.
• Experience in digital & marketing.
• Exceptional communication and negotiation skills.
• Ability to influence senior leaders and work cross-functionally
• Digital background: as digital is the main driver for DRIVE TO STORE activities, an experience in ecommerce and digital marketing is suggested 
• Retail knowledge: because every omnichannel project need to be addressed into retail understanding offline logics and customizations
• Attention to detail, punctuality, and flexibility.
• Leadership and coaching skills

CANDIDATE PROFILE - PORTRAIT OF A PERFECT CANDIDATE

• University Degree in Economics or Marketing background
• 8-10 years of experience in a similar role within the e-business or marketing department of a Medium/Large Company or experience coming from Digital Media agency
• Ability to encourage and empower internal team to achieve and exceed expectations
• Demonstrated entrepreneurship mindset, ability to think big while focus on action
• Tenacity and persistence, proactive approach, open mind, team player
• Effective communication and relationship building with internal and external stakeholders
• Fluency in English