Procut Specialist

Overview

Post Date January 11, Number WEBIT-- Job Function Marketing Location Milano Country Italy

About the Position

Job Summary

Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.

Key Accountabilities

Support for the launch of new products of the business line. Provide all necessary and up to date marketing informations and tools (es. presentation, HTA tools, ecc.) to Sales department to assist them in achieving business goals. Create and keep up to date documentation of business line and promotional material (es. scientific posters, brochure, flyers). Consult scientific literature regarding Werfen products and competitors ones. Prepare technical documentation needed for tenders and offers. Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users) Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leader and to reinforce the value of the product and innovative scientific trends. In collaboration with the Communication Team, plan, organize promote and actively partecipate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions. Contribute to mantain and develop a network of Key Opinion Leaders in the areas of responsibility. Visit customers for feedback gathering and troubleshooting of Werfen solutions. Manage promotional activities (es. demos) of Werfen solutions to Customer and potential Customers, together with the Sales force. In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales. Support Sales Specialist in the installation of new products and solutions during the launch phase. Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.

Networking/Key relationships

Internal : Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A

External : Customers - EnUsers - Suppliers - Opinion Leader

Minimum Knowledge & Experience required for the position

Education: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus. Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context. Experience in Oncology/Oncohematology will be an advantage. Experience in NGS Target Panels on most common NGS systems is mandatory. Knowledge in whole exome assay is a plus.

Additional skills / knowledge

Clinical value of an IVD test. Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software. Operating principles of diagnostic instrumentation for molecular biology Good laboratory practices Statistical knowledge SAP Office Language: Italian, native; English, level B2 / C1

Skills & Capabilities

Be an effective team member Results oriented Customer oriented Analytical thinking Ability to plan effectively and prioritize activities Solid presentation and training skills Problem solving Innovative thinking Systemic vision

Travel requirements

Up to 50% of working time

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