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Digital Analytics Consultant
3 settimane fa
- Analisi dei requisiti di business e definizione delle strategie di tracciamento
- Implementazione e gestione tracciamenti degli strumenti di analytics attraverso la piattaforma TealiumIQ/EventStream
- Gestione della fase di test per verificare la correttezza dell'implementazione e il flusso dati
- Analisi dati e reporting per l'ottimizzazione delle performance.
- 3-5 anni di esperienza in ruoli affini;
- Richiesta consolidata esperienza nell'utilizzo di Tealium IQ/EventStream per il setting della piattaforma, l'implementazione e la gestione di tools di Analytics (Adobe Analytics, Google Analytics, Medallia, Adobe Target etc.) e relativi tracciamenti.
- Gradita esperienza su altri strumenti di tag management (Adobe Launch, GTM, etc.)
- Conoscenza Javascript per la creazione o modifica di script dedicati alla customizzazione delle informazioni tracciate.
- Esperienza nella raccolta requisiti del cliente e successiva definizione di una tracking strategy con l'obiettivo di convertire le richieste di business in soluzioni tecniche di implementazione.
- Creazione di documentazione tecnica per l'implementazione dei tools di tag management e delle tracking call su siti web e app mobile.
- Capacità di utilizzare metodologie e strumenti di test per la verifica della corretta implementazione delle specifiche tecniche.
- Esperienza nell'utilizzo dei tools di analytics per analisi dati e reporting, al fine di fornire risposte ed evidenze rispetto alle esigenze di business.
- Approccio propositivo su temi innovativi e opportunità di miglioramento degli strumenti e dei processi di lavoro.
- Contratto a tempo indeterminato
- ampia flessibilità in termini di smart working
- sede di lavoro: Bologna/Milano
- RAL commisurata all'esperienza
Per società di consulenza siamo alla ricerca di un Analytics Consultant che lavorerà su un cliente internazionale operante nel mercato del largo consumo. La risorsa avrà la possibilità di lavorare in Full Remote ma recandosi sporadicamente presso la sede del cliente (Bologna)
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