Senior Digital Marketing Specialist

2 settimane fa

Rome, Italia Virtuagym A tempo pieno

As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As Senior Digital Marketing Specialist you will be responsible for owning and improving the marketing mix for our product launches and international campaigns. Think of developing product strategies and how to localize them to different markets and audiences, building creative campaigns, and elevating content production. Will you join us in our quest to create a healthier and happier world?


This is a remote position, where you will be working for our office based in Amsterdam, The Netherlands. You will be hired remotely through the local entity of our global employment partner.


What this role looks like

As the Senior Digital Marketing Specialist you will be responsible for helping grow our brand awareness and market share in the core markets: BNLX, DACH, and Spain. You will work closely with our sales and CS teams and have joint KPIs and OKRs. Think of MQLs, organic growth, brand awareness etc. In order to drive these good results, you will collaborate with the different specialties in the marketing team (PR, SEO, Performance, Partnerships, Social Media, CRM). You will report to the Content Marketing Team Lead.

Some of your key tasks as Senior Digital Marketing Specialist

  • Gaining a deep understanding of our customers and prospects, including their organizational goals, structures, motivations, and buying processes;

  • Developing compelling and attention-grabbing campaigns for high-impact interactions in order to create awareness and drive conversions; 

  • Finding new and innovative ways to target and engage our prospects across all marketing channels, identifying the best platforms to reach them through thoughtfully crafted outbound campaigns;

  • Establishing and reporting on metrics that help refine the performance of these initiatives while keeping an eye on the full funnel (closed deals and retention).



What you will bring to the Marketing team

  • You are an all-round marketer with 5+ years of experience; you have broad knowledge covering a wide range of digital tactics across multiple channels and platforms and effortlessly create fitting content;

  • Content creation is second nature to you; from writing SEO-proof blogs and landing pages to creating email flows and scripting videos — you brim with creative energy and a drive for flawless execution.

  • You have proven experience with product marketing and creating product campaigns; you know how to optimally use marketing channels and content for a frictionless customer journey to get conversions;

  • You have good written and verbal communication skills in English; you know how to write appealing content for prospects and customers and express yourself to different stakeholders;

  • You are a self-starter, highly skilled in handling multiple projects at once, and a master at prioritization and getting things done;

  • You know how to improvise, think creatively, and be an enthusiastic problem solver, coming up with creative and unorthodox ideas to engage prospects;

  • You know how to deal with a fast-paced scale-up environment and adapt quickly to changing priorities — B2B and SaaS experience are a plus;

  • You are analytical and data-driven with an openness to change course as needed based on consistent measurement and tracking;

  • Bonus: you speak and write Dutch, German or Spanish and/or have worked in the fitness sector before.


About Virtuagym
Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.


Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 200+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.


Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.


Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below We look forward to receiving your CV and cover letter in English. We will get back to your application within 10 working days.

For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.


Once you’ve submitted your application, please keep an eye on your inbox. Please also check the promotion and spam folders to avoid missing any communication.

* Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.

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