CRM Clearly Targeting Specialist

2 mesi fa

Milan, Italia EssilorLuxottica Group A tempo pieno

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

 

JOB SCOPE AND MAIN RESPONSIBILITIES:

Coordinate and collaborate with CRM/marketing team, vendors and partners on the development and execution of CRM Campaigns, upselling, cross selling, churn and segmentation. Drive campaign, segment strategies, and the execution to deploy customer interactions across direct and intermediate channels. Experience in interpreting data analysis and working knowledge of campaign management software packages is crucial for the success of this role. Technical usage with software packages such as Unica, Oracle Responses, SQL will be highly regarded.

 

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

  • Identify the right audience/targets by addressing customers with relevant and personalized offers leveraging analytics and big data solutions across multiple channels (Direct Mail, Email, SMS).
  • Campaign management
  • Optimize audience size and selection criteria for effective marketing campaign collaborating with the different campaign teams using segmentation and available modeling
  • IP reputation monitoring

 

NETWORK OF INTERACTION:

INTERNAL: Different CRM campaign teams, Customer Analytics, CRM Demand Manager, HQ commercial department, IT CRM

EXTERNAL: none

 

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:

 

  • Proven analytical skills and proficient in interpreting data analysis.
  • Educational Background: degree in Economics, Statistic, Physics, Math etc.
  • Ability to profile data. Good logic and thinking capabilities.
  • Good understanding of campaign and data tolls (Unica, Oracle Responsys, SQL) and reputation tool (es. Everest platform/Return Path)
  • Good communication, presentation and influencing skills
  • Ability to work under pressure to tight deadlines
  • Strong problem solving capabilities
  • Excellent attention to detail

 

LANGUAGES:

Italian

English

We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.

  • CRM / Marketing Specialist

    11 ore fa

    Milan, Italia Page Personnel A tempo pieno

    Il/La CRM / Marketing Specialist riporterà direttamente alla proprietà e si occuperà di:Analisi clienti e prospect per individuare possibilità di crescita ed invidiuare cluster su cui effettuare azioni mirate;Analisi di strumenti di BI e CRM;Analisi delle performance di Marketing automation;Analisi del posizionamento aziendale;Gestione strategica della...

  • CRM Specialist

    3 settimane fa

    Milan, Italia Digital360 A tempo pieno

    IlGruppoDigital360 S.p.A èpioniere in due innovativi ambiti di business in fortissima crescita a livello mondiale:MarTech , cioè la trasformazione digitale del marketing e delle vendite eConsulTech , cioè la rivoluzione tecnologica della consulenza. Il Gruppo, articolato nelle due Business UnitDemand GenerationeAdvisory & Coaching , da un lato supporta i...

  • CRM Platform Specialist

    1 settimana fa

    Milan, Italia Boehringer Ingelheim A tempo pieno

    THE POSITION In this position, you will manage and govern the Customer Relationship Management platforms and relevant business processes for the Animal Health business. You will be reporting to the Commercial Operations Lead, member of the Commercial Excellence team. Furthermore, you will be a change agent for customer and employee experience improvements...

  • CRM Campaign Specialist

    1 mese fa

    Milan, Italia EssilorLuxottica A tempo pieno

    WHO WE ARE We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business...

  • CRM Campaign Specialist

    2 mesi fa

    Milan, Italia EssilorLuxottica A tempo pieno

    WHO WE ARE We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business...

  • CRM Specialist

    2 settimane fa

    Milan, Italia Sisal S.p.A. A tempo pieno

    Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee. Sisal is now part ofFlutter Entertainment plc, the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the...

  • CRM Campaign Specialist

    2 mesi fa

    Milan, Italia EssilorLuxottica Group A tempo pieno

    WHO WE AREWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is...

  • CRM Specialist

    2 settimane fa

    Milan, Italia Sisal A tempo pieno

    About us: Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee.Sisal is now part of , the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100...

  • CRM Specialist

    2 settimane fa

    Milan, Italia Sisal A tempo pieno

    About us: Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee. Sisal is now part of , the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100...

  • CRM Project Manager

    2 settimane fa

    Milan, Italia Publicis Sapient A tempo pieno

    Job Description We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.  This role includes a lot of collaboration with...

  • CRM Eyebuydirect Campaign Junior Specialist

    11 ore fa

    Milan, Italia EssilorLuxottica A tempo pieno

    WHO WE ARE We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business...

  • CRM Eyebuydirect Campaign Junior Specialist

    10 ore fa

    Milan, Italia EssilorLuxottica Group A tempo pieno

    WHO WE AREWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is...

  • CRM Project Manager

    2 settimane fa

    Milan, Italia Publicis Sapient A tempo pieno

    Job DescriptionWe are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market. This role includes a lot of collaboration with diverse external...

  • CRM Project Manager

    14 ore fa

    Milan, Italia Publicis Sapient A tempo pieno

    We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market. This role includes a lot of collaboration with diverse external and internal...

  • CRM Project Manager

    8 ore fa

    Milan, Italia Publicis Sapient A tempo pieno

    We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.This role includes a lot of collaboration with diverse external and internal...

  • CRM Intern

    2 settimane fa

    Milan, Italia Marni A tempo pieno

    CRM Intern THE FASHION INDUSTRY’S FASHION BRAND Since 1994, Marni has been recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment A constant aspiration to surprise and delight and to exceed expectations, with one foot in the past, one foot in the future. Marni has consistently challenged the...

  • CRM Project Manager

    7 ore fa

    Milan, Italia Publicis Sapient A tempo pieno

    We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.This role includes a lot of collaboration with diverse external and internal...

  • Senior CRM

    1 settimana fa

    Milan, Italia MySecretCase A tempo pieno

    Email Marketing and CRM SpecialistMySecretCase è la community più attiva in Italia per la liberazione sessuale, fondata su valori di educazione, inclusività e informazione accessibile a tutt* e il primo shop online italiano dedicato al piacere. Nel 2014 anno di fondazione, MySecretCase ha proposto un posizionamento nuovo dei sex toys, con un reale impatto...

  • CRM Senior Specialist

    2 mesi fa

    Milan, Italia Facile.it A tempo pieno

    Siamo un’azienda digitale nata nel 2008 e diventata in pochi anni il sito di comparazione numero 1 in Italia. Grazie alla tecnologia abbiamo trasformato il processo di scelta di assicurazioni, prodotti finanziari e spese di casa in un’attività semplice e veloce, permettendo ogni giorno a milioni di persone di risparmiare tempo e denaro.Siamo un gruppo...

  • Lifestyle Design

    2 settimane fa

    Milan, Italia POLTRONA FRAU S.P.A. A tempo pieno

    Lifestyle Design - CRM Application Specialist About Lifestyle Design Our continuous journey to transform some excellences into an integrated group, leading at a global level the high-end furniture market, starts in 2014 when Haworth acquires Poltrona Frau Group. Lifestyle Design is now a federation of 10 Brands, Poltrona Frau, Cassina, Cappellini, Ceccotti...