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Manager, Marketing Production
4 mesi fa
Key Responsibilities
Effectively managing the production of multiple campaign launches to ensure timely and accurate development, production and delivery of creative assets and consumer activations in the market both for Local and International titles and initiatives. Being a thought partner with marketing managers on the creative development of local campaigns. Partner with them to provide production guidance, best practice advice, and innovative solutions for the creation and execution of campaign assets, stunts, and activations linked to the promotion of our titles. End-to-end production management for marketing shoots (esp. AV), activations and asset creation for bespoke title campaigns. Managing agency and vendor relationships by leading day-to-day production communications, project scope of work, production budgets and timelines. Define, negotiate, communicate, implement and monitor technical quality standards and brand & creative integrity on all project deliverables according to Netflix guidelines. Driving and enabling production excellence and innovation across channels like Social, Digital, OOH and Experiential. Project managing the delivery of integrated marketing campaigns, including online and offline video, out of home, print, digital display, TV, cinema, radio and paid social. Support our Italian marketing team by planning overall campaign production timelines, budget management, project deliverables and campaign resources. Ensuring a regular flow of information between all cross-functional partners in Italy, EMEA and Globally. Regularly share updates on project timelines and budgets and escalate any anticipated production issues. Operational Strategist & Project Management. Proactively identify business-critical issues and opportunities to improve how we track, produce, share, utilize, and traffic promotional assets at Netflix, balancing the short and long-term needs of multiple cross-functional Marketing and Communications teams. Elevate our project management functions to enable flexible processes and structure, while also driving accountability for process and workflows improvement. Nurture and maintain a network of best-in market vendors (production companies, freelancers)
Experience & Skills
8+ years of marketing creative production & project management crafting world class campaigns and executions. Experience within the entertainment industry and International experience are a plus. Knowledgeable of the evolving Italian and Global advertising and media landscape, including exposure to/experience with digital marketing and media. Passion for storytelling and high competency and proven track record of project management for high profile local and global campaigns. Expert knowledge of marketing campaign and localisation workflows, including understanding the creative and production process for AV, Print & Digital deliverables. Fluent in AV, Print & Digital types and formats, whilst understanding the fundamentals of asset management, servicing and ad trafficking. Great agility to oversee a wide range of production types (shoots, on set and digital activations, media assets) and a high volume of creative and campaign types in parallel. Exceptionally strong communication and analytical skills along with the ability to think strategically and creatively. Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder management. A strong appetite for innovation, an open and solution-oriented mindset An entertainment fan who understands the power of entertainment to transform behaviors and influence pop culture. Ability to thrive in a fast-paced and demanding environment, possessing a high level of intellectual curiosity, and demonstrate strong and effective judgment in the face of ambiguity. Fluency in Italian and English is required. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.