Italy Digital PR

1 mese fa

Milan, Italia Tom Ford A tempo pieno
Italy Digital PR - Fragrances DivisionDescription

Digital PR – Fragrance Division

Jo Malone London, Tom Ford Beauty, Editions de Parfums Frédéric Malle and Kilian Paris

Are you ready to be part of the future of prestige beauty? ✨
At The Estée Lauder Companies you can play a role in our global success. We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers around the globe. Our culture values diversity of thought and people, and encourages creativity, innovation and integrity in everything we do. We intend to provide you a snapshot of what you can do and how you can grow within our Company.

The future is in your hands


What’s in it for you?

Our #ELC Family is a bold community of individuals. We don’t just place a high value on individuality, we seek it out, cultivate it and celebrate it in our daily work. Collectively, our diverse points of view, skillsets and talents make us the creative and innovative global leader we are today in prestige beauty. There is immense pride and joy in what we do, and it shows.


We truly value the energy, skills, and new perspectives that experienced hires bring into the business. We’re always interested in recruiting extraordinary people with different career backgrounds who can hit the ground running, introduce us to new ways of working, and make us stronger from Day 1

#ELC Earned Media
Earned media is the key to win on social media. Our brands make a difference when people talk about them naturally as Mrs. Estee Lauder, the iconic and original influencer, did more than 70 years ago.


The Role
You will be the expert for our fragrances brands for earned media plan: where to play, PR strategy, influencers management, KPIs tracking, align with brand digital strategy and owned and paid media. Maps and scouts’ influencers and builds long-term productive relationship with influencers, PR and earned media agencies and you will take care of briefs the external stakeholder.

Key Performance Areas

  • Manages PR & Influencers relationships and activations;
  • Participates in the Brands’ overall media strategy and be the point of contact for the earned media strategy;
  • Executes campaigns, including content co-creation with influencers;
  • Coordinates media partnerships, events, press-tours ecc;
  • Tracks KPI's monitoring of the work done by influencers and proactively identifies and reports to brand team changes in influencers data;
Qualifications

Requirements

  • Minimum 7 years of experience in digital, media andor influencer agencies with a luxury goods or FMCG knowledge;
  • Experience working with social media platforms and tools;
  • Strong interest in trends and new technology;
  • Strong communication skills including understanding how to clearly communicate messages to consumer and key stakeholders;
  • SEO and data driven, with the ability to switch fast to new trends and consumer habits;
  • Fluency in English and Italian.

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