Customer Relationship Management Professional

Trovato in: Talent IT C2 - 1 settimana fa

Rome, Italia IGT A tempo pieno

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit .

Ruolo:

Ruolo Professionale: Customer Relationship Management Professional
Location: Roma
Smartworking: possibile per questa posizione

Attività Previste:

Nel ruolo di Campaign Professional, la risorsa sarà Responsabile dell’esecuzione delle campagne di CRM legate allo sviluppo del sito dedicato all’offerta delle lotterie online (Gratta e Vinci, Gioco del Lotto, 10eLotto, MillionDay), con l’obiettivo di garantire la corretta esecuzione in termini di qualità, pianificazione e precisione, nonché offrire la migliore user experience al giocatore.
La risorsa sarà inoltre responsabile del monitoraggio e analisi delle metriche di performance, con l’obiettivo di valutare il successo delle iniziative e identificare aree di miglioramento.

Nello specifico:

• Lavorare a stretto contatto con il CRM Manager per ideare e configurare campagne di CRM end-to end per segmenti di clienti (dall’idea generation, alla pianificazione, all’implementazione sui sistemi, fino al reporting e ottimizzazione)
• Utilizzare i tool di CRM e garantire la corretta implementazione della comunicazione su tutti i touch-point digitali
• Definire il contenuto delle campagne (dai banner, alle newsletter ai contenuti informativi) in coordinamento con le diverse funzioni aziendali coinvolte
• Valutare e analizzare costantemente l’esito e l’efficacia delle campagne in ottica di continuous improvement e ROI optimization
• Effettuare benchamark di mercato e gap analysis
• Garantire il corretto flusso di comunicazione tra le diverse funzioni aziendali coinvolte (es. Customer Service, Legal,..) e allineamento tra i diversi stakeholder interni ed esterni

Requisiti:

• Precedenti esperienze / utilizzo di tool CRM per la creazione delle campagne di marketing digitale
• Ottime capacità analitiche e data-driven approach
• Ottime capacità di comunicazione, precisione, autonomia, organizzazione e orientamento al raggiungimento dei risultati
• Conoscenza fluente della lingua inglese
• Conoscenza del mercato del gaming online Italiano costituirà titolo preferenziale

Esperienza professionale/Seniority:

3 anni di esperienza in ambito CRM (digitale/e-commerce o consulenza)

Titolo di Studi:

Laurea Ingegneria, Statistica, Informatica, Matematica, Fisica, Economia Aziendale o similare.

#LI-YG1

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