Direttore Vendite Italia

Who We Are

Brown-Forman is excited to announce the launch of our own distribution in Italy, beginning in 2025 . You can join an organization recently certified as a Great Place to Work in Italy for 2023/2024 . In Italy, Brown-Forman is the #1 company in the premium+ spirits industry, with Jack Daniel’s being the #1 whiskey in the market, and Gin Mare the #2 in the super premium+ gin category, the fastest growing category over the past five years (IWSR 2022). For more than 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Woodford Reserve, Tequila Herradura, Gin Mare, and Diplomático Rum.

Quote from Hiring Manager

This role is first and foremost a leadership role integral to the B-F Italy Leadership Team. The key responsibility as a team member is to be a steward of the organization culture, driving a unified purpose across the commercial organization by being an active and collaborative member of the Italian Leadership Team.

Meaningful Work From Day One

Pivotal to this role, is the ability to inspire, motivate, empower and develop our teams and beyond, in partnership with HR.

Secondary to this, you will be responsible for leading a talented group of Key Accounts, Field Sales and Sales Operations experts.

The incumbent function is to be a key member of the B-F Italy management team who contributes significantly to the future strategic direction of the company.

This role will be key in guiding and formulating Brown-Forman Italy long-term strategies and annual company execution plans.

Be accountable for providing people insights to drive organization, culture, D&I and capability plans; as well as partnering with the Marketing Head and Finance Head to ensure an aligned and cohesive Customer and Channel Strategy.

What You Can Expect

Championship of the Business Development

● Meet /exceed Commercial objectives of all brands across all channels.

● Work closely with General Manager, Head of Marketing and Head of Finance on development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins.

● Responsible for Sales strategy creation and implementation.

● Maximize new business development opportunities.

● Identify revenue growth opportunities (RGM) within business environment.

● Recommend actions to adapt to changes on a proactive basis.

Strategic Guidance

● Provide leadership to the team via strategic analysis, program development and resource management.

● Communicate company’s vision and strategies and manage the performance and development of Sales Department team.

● Co-lead the quarterly projection process and provides analysis and explanations for variances to secure proper understanding of all commercial aspects. Identifies upsides and downsides to the projection to identify and understand key performance risks.

● Plan, allocate and evaluate work done by Sales Organization.

Organizational Culture and Talent Development (in partnership with HR)

● Act as a role model and lead a diverse and inclusive culture where different perspectives are encouraged and individuals feel connected and valued. Drives D&I strategy implementation in Sales organization.

● Provide strong leadership and direction to direct and indirect reports.

● Support team development by providing opportunities and coaching to the team with on-going appreciative and constructive feedback.

● Engage the team in company’s visions and directions and motivate the team to make active contribution.

● Design structure of entire Sales Department team, consistent focus on improving effectiveness and efficiency of Sales Department staff.

● Build and develop bench strength to fuel Brown-Forman regionally and globally with ready talent.

Business Analytics and Insights

● Improve quality of strategic operating planning via in-depth ongoing analysis of market trends and identification of company’s strengths and weaknesses.

● Manage the company’s sales planning, controlling of discounts spending and sales results, reporting and budgeting requirements and processes.

● Assume overall responsibility for daily sales issues, selling process and successful money collection, distribution level, pricing, execution of brand building activities, sales analysis and projections.

● Keep company informed of key competitive activities, changing business, political or market conditions.

● Manage evaluation of performance/effectiveness of sales initiatives and brand building activities executed in the market.

What You Bring to the Table

● Minimum 10 years of sales experience in leadership positions, ideally in off and on trade channels, profound knowledge of the Italian market and trade.

● Proven track record of successfully delivering sales growth in a highly competitive environment.

● Demonstrated ability to develop Sales organization and build the talent pipeline.

● Demonstrated ability to build and maintain effective working relationships with distributors, accounts and customers.

● Prior Experience in wine and spirits or luxury FMCG industries

What Makes You Unique

● Individual must be a visionary to bring long-term, strategic insight; be innovative to recognize potential opportunities and come up with creative solutions.

● Equally comfortable dealing with strategic issues as well as hands on day-to-day management tasks.

● Very strong communication skills, ability to work effectively and efficiently under the stress and time pressure, while keeping high level of professionalism and courtesy.

● Strong work ethic with ability to invest the hours needed to accomplish the objectives.

● Self-motivated, high-energy, and capable of handling multiple tasks and getting things done on time and within budget.

● Excellent command of written and verbal English, other languages will be valued, Italian is a must.

● Familiar working in a multinational matrix organized company.

● Turnaround / change management experience will be valued.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Please find below some highlights of the competitive benefits that we offer:

Product allowance

Flexible working

Lunch vouchers (Ticket restaurant)

Gym allowance

This position is dirigente level.

#ginmare

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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