Italy - EXPLORE ELC CONSUMER MARKETING ROLES ✨

4 mesi fa

Milan, Italia Estée Lauder Companies A tempo pieno
Italy - EXPLORE ELC CONSUMER MARKETING ROLES ✨Description

This ad aims to provide a snapshot to the candidates interested in knowing more about our Company and the consumer marketing roles.

Are you ready to get to know more about our Company? ✨

We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers around the globe. Our culture values diversity of thought and people, and encourages creativity, innovation and integrity in everything we do.

What’s in it for you?

Our #ELC Family is a bold community of individuals. We don’t just place a high value on individuality, we seek it out, cultivate it and celebrate it in our daily work. Collectively, our diverse points of view, skillsets and talents make us the creative and innovative global leader we are today in prestige beauty. There is immense pride and joy in what we do, and it shows.

We truly value the energy, skills, and new perspectives that experienced hires bring into the business. We’re always interested in recruiting extraordinary people with different career backgrounds who can hit the ground running, introduce us to new ways of working, and make us stronger from Day 1

#ELC Consumer Marketing

Consumer Marketing is the keeper of the brand: ensures that the messages, image and values of the brand are always present in any contact with the consumer. Moreover, Consumer Teams are our first big idea creators seeking new ways of speaking to consumers and new ones.

The Role
The Consumer Marketing role is in charge of ensuring that our Consumer Message is aligned and clear in all Consumer Touch Points and defining a 360° Consumer Strategy: mapping and understanding the consumer journey and defining an adequate marketing plan integrating all media channels and ensuring Advertising & Promotion mix optimization supporting the marketing strategy. 

Key Performance Areas 

  • Create and shares ideas and challenges in cross brand meetings
  • Drives presentations making to show projects to the different stakeholders
  • Builds local launch plans and local product offerings if relevant in collaboration with Trade Marketing
  • Be responsible for campaigns (Event Management, timing of campaigns and tracking)
  • Proactively seeks ways to manage consumer relations in line with global activities and to look for locally relevant causes and engage it in activities across various touch points.
  • Contributes to Visual Merchandising decision-making, in particular regarding launches
  • Supports Marketing budget activities on a daily basis and defines A&P budget and optimizes it
  • Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness
Qualifications
  • Degree in Marketing or equivalent
  • Experience in marketing roles preferably in FMCG and beauty professional sectors.
  • Strong digital consumer approach and strategic accountability in marketing, otherwise excellent analytical, creative and decision-making skills
  • Good communication skills – including understanding how to clearly communicate messages to consumer and key stakeholders
  • Willingness to lead, test, learn and challenge the status quo and ability to lead a cross-functional team and interface with international markets

Please be aware that in this phase you will be contacted in case of a positive outcome for a first interview appointment. The candidates who will have positive feedback will be contacted when a position or a similar role will be available.

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