Web & Digital Specialist

POSITION SUMMARY

Full time, seasonal role. This position is responsible for the execution of defined digital activities that supports hotels, bars and restaurants with necessary digital marketing and operational tactics.

The Web & Digital Specialist role requires a focus in ensuring hotels are aligned to global compliancy and ensuring approved content is updated across e specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing and destination marketing campaigns through email marketing to maximize online presence that attribute to the hotels performance.

Education and Experience

1+ years’ experience in an online agency, client services position or hotel marketing is required or equivalent experience. Diploma in marketing or related field or equivalent certification from higher education. Strong workflow management skills and experience in content management systems. Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs. Proficiency in English is required.  Location: Porto Cervo

Managing Work, Projects, and Policies

Delivers against all aspects of the Digital Marketing program and associated services for 2 luxury hotels, a collection of bars and restaurants, 1 golf club

Implementing and managing online platforms 

Maintain and update Web Sites contents and company apps. Open & monitor tickets for technical issue on dedicated platforms Conduct audit of Hotel Web Sites with defined score and areas of improvement. Update cms fields associated to hotels and restaurant website pages. Update and load photography into Marriott asset library ensuring correct compliancy. Load hotels offers as directed by hotel team and continent team. Ensure Tripadvisor and GMB listing, and updates as needed from hotel. 3rd Party listings (OTA’s) and content scores updates to hotels. Liaise and work with hotels with detailed feedback on content audits and scores. 

Digital & Social Campaigns

Collate, create, and execute social media and digital campaigns per markets Oversee activation of SEO program per market. Coordinate and ensure the development of tactical landing pages. Support the set up and management of paid and social media campaigns as needed. Compile reporting and recommendations for all campaigns.

Relationships & Processes

Develop knowledge and work with Marriott international teams Manage relationship with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities

Attends and participates in all relevant internal and external meetings. Informs, updates, and provides information to managers and co-workers in a timely manner. Presents ideas, expectations, and information in a concise, organized manner. Uses problem solving methodology for decision making and follow up. Maintains positive working relations with internal, teams and department managers. Manages time effectively and conducts activities in an organized manner. Performs other reasonable duties as assigned by manager.

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