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Digital Analytics Internship

2 mesi fa

Milan, Italia EssilorLuxottica Group A tempo pieno

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

 

Digital Web Analyst in support of our e-commerce business teams. He/she will be assigned to one of our brands. The candidate will support the digital analyst supervisor in the related brand online-behavioral data and KPIs.

 

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

 

  • To guide the Business team with digital analytics analyses and insights about e-commerce websites performance, and to drive them in selecting actionable opportunities. To assist the Business team in understanding the business trends, customer’s behaviors, impact of online marketing tactics and campaigns, site changes and their impacts, frictions, events and other key drivers of website performance.
  • To support with all the e-commerce functional teams (content, merchandising, marketing) to report on performance or to correct tactic decisions to optimize their activities.
  • To be the main reference point for the online-behavioral data governance, to set the proper way to pull and read data, to build reports, to define or select KPIs, to monitor the analytics integration status.
  • To translate data into a concise and digestible format to support the teams on improving the website results.
  • To supervise the analytics impact of any website release deployed to production environment, with debugging and data QA activities.

 

NETWORK OF INTERACTION:

 

  • INTERNAL: Analytics team members and all the other teams surrounding the digital environment such as: Business, Marketing, CRM, Content, CRO, UX, Omnichannel, Product.
  • EXTERNAL: none

 

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

 

Must have:

  • Strong analytical skills and passionate about numbers
  • Strong problem-solving attitude, intuitive and inquisitive self-starter with passion for ecommerce and technology
  • Excellent written and interpersonal skills, ability to communicate analysis to both technical and not technical teams.
  • Ability to work independently as well as a proactive team player, ease with dynamic and fast changing environments, able to juggle concurrent priorities with a sense of urgency.
  • Proficient with Excel and Power Point

Preferred Skills:

  • Basic knowledge of digital analytics is preferred.
  • Basic knowledge of Browser Console is considered a plus.
  • Basic knowledge of HTML (for debugging purpose) is considered a plus.

LANGUAGES:

 

  • Italian
  • English

We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.