Frontline Activation Senior Brand Manager Coke Italy/Albania

4 mesi fa

Milan, Italia Coca Cola A tempo pieno

Description

Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, tea and coffee, even alcohol. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You’ll Do for Us:

Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).

​Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team. 

​Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, budget investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Customer &Commercial Leadership and Franchise Leadership.

​Participate in agile projects for the development of Operating Unit (OU) and Market-level innovation and IMX campaigns

​Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level 

​Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

​Provide coaching to junior members of the team and to members of project teams.

​Manage local brand(’s/s’) NR, GP, DME to deliver the OU brand growth and financial targets.

Qualifications & Requirements :

Bachelor’s degree required 

6-8 years of  brand management / marketing activation  (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf) 

Ability to understand and leverage  business, finance and commercial  insights, and identify needs for  campaign localization or customization  as necessary. 

Ability to  adapt to changing environment  and cross correct in due time, scenario planning thinking.

Ability to  effectively communicate and collaborate with key partners  (category marketing teams, bottler, external agencies), and ability to  influence and negotiate  with internal and external cross-functional stakeholders. 

Good  project management skills , able to coordinate multiple projects at the same time and deliver high quality on time.

Experience working in  cross-functional and cross-geographical teams is preferred

What We Can Do for You:   

Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding 

Expansive & Diverse Customers : We focus on diversified and large range of customers each day

Critical experiences : We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day 

Growth Culture : learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results. 

Travel requirements:  

Up to 25% of travel required 

Skills:

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