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Market & Shopper Insights

2 mesi fa

Milan, Italia Mars A tempo pieno

Job Description:

A great opportunity to join a leading team interpreting numerous consumer signals to deliver insights into our Pet Parents across the EU, shaping the world we want tomorrow by bringing our purpose of “A better world for Pets” to life and attaining growth we are proud of for our Pet Nutrition business.

Reporting to the EU Insights Director, the EU Shopper Insight leads will be a strong, strategic, thought leader ensuring each cluster is executing plans with the latest shopper insight where applicable down to the market & channel level. This person will be a strategic co-pilot, collaborating at a senior level with clusters to identify future risks & growth opportunities in alignment with Mars portfolio & the wider category.

What are we looking for?
  • Strategic co-pilot with MS&D to drive planning & execution, building out your network to ensure recommendations are actionable with sales & category teams alike.
  • Strong strategic thinker with an ability to set direction for a team & partner effectively.
  • Ability to lead & explain complex research to understand current and future trends in a simple manner.
  • A passion for building effective & engaged broad teams across geographies.
  • Solid commercial acumen with the ability to engage and drive action amongst senior stakeholders.
  • Passion for cats and dogs would be ideal.
  • Be an independent voice of reason utilizing shopper insight as a force for good in strategy, planning & execution within the clusters and the markets.
  • Inquisitive insight professional, who enjoys understanding what drives purchase behavior and performance to drive business value & solutions.
  • Enjoy working in a global business with a broad network of stakeholders and able / comfortable navigating a complex environment.
  • Biased toward action. Taking initiative, entrepreneurial skills and hitting the ground running to move projects forward right from the start.

What will be your key responsibilities?
  • Drive both foundational & groundbreaking insight that step changes what we know about local consumers, retailers & competition within a cluster to inform strategy
  • Quarterly shopper / business round ups keeping track of performance within the category in relation to the market with actionable recommendations.
  • Ability to share strategic shifts and trends across the cluster whilst deep diving into market patterns, formulating hypothesis & strategies that are actionable & drive performance.
  • Drive & expand channel understanding within the cluster, fostering a channel / shopper centric approach.
  • Have a senior seat at the table for cluster led decision making forums, ensuring learning plans are created, interpreted & executed in line with ambition at both cluster & market level.
  • Build channel, shopper & cluster / market insights via research & analysis. Collaborating with internal & external stakeholders (including customer, sales, MS&D & market teams)
  • Collaborate with portfolio & category insight leads to ensure insights & recommendations for the cluster align with the category direction & portfolio priorities.
  • Establish & develop partnerships with agencies to ensure continuous best practice and cutting-edge insight.

What can you expect from Mars?
  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

#TBDDT

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.