Marketing Manager
4 giorni fa
Responsibilities:
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;
- Implement marketing framework for the region;
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
- Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
- Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
- Help to shape and grow the Binance brand in the CIS Region;
- Report on the effectiveness of campaigns;
- Reach ambitious growth KPIs.
Requirements:
- Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
- Must have a strong interest in the crypto/blockchain/technology space;
- Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;
- Must be able to work independently; Result and self-driven mindset;
- Must speak native-level Russian and have a strong grasp of English;
- Crypto enthusiasts who are aware of the latest trends on-chain.
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