Customer Relationship Management Specialist

14 ore fa

Bologna, Italia WP Lavori in Corso A tempo pieno

Customer Relationship Management Specialist
Join to apply for the Customer Relationship Management Specialist role at WP Lavori in Corso
WP Lavori in Corso is an international company based in Bologna that manages and distributes iconic lifestyle and heritage brands such as Barbour, Baracuta, Filson, Blundstone, Spiewak, BD Baggies, and others. The CRM Specialist manages and develops Customer Relationship Management strategies to improve customer relationships, increase loyalty, and maximize customer value over time. They collaborate with the Marketing, E-commerce, Sales, IT, and Customer Care teams to ensure effective and personalized communication throughout the customer journey.
Responsibilities Management and optimization of the CRM platform (Klaviyo), ensuring correct configuration and integration with company systems.
Database segmentation and development of personalized communications based on behavioral and transactional data.
Support in the creation/adaptation of materials for newsletters and campaigns (independently or with a graphics team) using Adobe Photoshop.
Data quality management (cleaning, enrichment, deduplication).
Production of reports, dashboards, and insights (conversions, ROI, performance) to support CRM, sales, and customer service.
Collaboration with Customer Care on Gorgias, integrating support data into CRM strategies to improve the customer experience.
Degree in Marketing, Economics, Communications, Computer Science or similar.
Experience: 3–5 years in CRM/Email Marketing/Marketing Automation roles, preferably in e-commerce or digital.
Excellent knowledge of CRM platforms (Klaviyo preferred).
Good knowledge of Adobe Photoshop.
Data analysis and reporting (e.g. Google Analytics) + excellent command of Excel/Google Sheets.
Basic HTML/CSS knowledge (plus).
Fluent English (written and spoken).
Cross-functional teamwork, organization, and problem solving
This research is open to all people, without any distinction of sex, gender, sexual orientation, religion, personal beliefs, ethnic origin, age, or social status, in full compliance with the principles of equal opportunities and non-discrimination.
Full-time
Customer Service and Management

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