Senior Marketing Manager
2 settimane fa
Lombardia, Italia
Rhythm Pharmaceuticals Inc.
Tempo pieno
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h3Company Overview /h3 pRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. p h3Company Overview /h3 pRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. p h3Purpose of the Role /h3 pThe Senior Brand Manager, Italy, is responsible for leading the development, localization, and execution of marketing initiatives across the country. Working closely with the Italian General Manager, International Marketing, Medical Affairs, and cross‑functional stakeholders, the role ensures strong brand integration, compliant execution, and measurable business impact across the country. /p h3Key Responsibilities /h3 h3Strategy Planning /h3 ul liSupport the execution of the international strategic and tactical marketing plans, ensuring effective localization and implementation in Italy. /li liAct as the local marketing responsible person, ensuring alignment with international brand strategy and regional business priorities. /li /ul h3Marketing Execution Omnichannel Excellence /h3 ul liDrive the development and execution of integrated marketing initiatives across the full project lifecycle, in close collaboration with Medical Affairs, Sales, and other cross‑functional teams. /li liOversee the creation and implementation of high‑impact promotional programs, with a strong focus on digital innovation, omnichannel engagement, and patient‑centric initiatives. /li liAct as marketing specialist and brand integrator for regional initiatives, proactively identifying opportunities and addressing local market challenges. /li liResponsible for the handoff from marketing to the sales team, ensuring an aligned strategic and tactical execution with the support needed to deliver impact in HCP interactions. /li /ul h3Compliance Stakeholder Management /h3 ul liGuide marketing tactics through internal approval processes, ensuring full compliance with Legal, Medical, and Regulatory (LMR) requirements. /li /ul h3Events Congresses /h3 ul liLead the planning and execution of congresses and events relevant to the Italian market. /li /ul h3Performance, Budget Insights /h3 ul liEstablish and monitor key performance indicators (KPIs), analyze trends, and optimize marketing tactics using a data‑driven approach. /li liEffectively manage and optimize the regional marketing budget across all projects within scope. /li liGenerate actionable insights from performance data (e.g., omnichannel engagement, campaign results, sales feedback), translating findings into clear recommendations to refine strategy, optimize tactics, and improve customer experience. /li /ul h3Qualifications Experience /h3 h3Education /h3 ul liBachelor’s degree in science, pharmacy, or medical science; Master’s degree in Marketing and/or Business Administration are an advantage. /li /ul h3Professional Experience /h3 ul liMinimum of 8 years’ experience in national pharmaceutical marketing; experience in Sales is an advantage. /li liExperience in rare diseases and pharmaceutical product launches is highly desirable. /li liProven track record of commercial success through strong execution in complex, cross‑functional environments. /li /ul h3Skills Competencies /h3 ul liStrong cross-functional collaborator who builds relationships and drives alignment to achieve shared objectives /li liStrong experience in omnichannel campaign development targeting HCPs and/or patients, including CRM, opt‑in programs, and digital formats such as webinars. /li liExcellent project management skills with the ability to manage multiple initiatives in parallel while maintaining a high level of execution and on time delivery. /li liStrategic, out‑of‑the‑box thinker with a strong interest in innovative marketing approaches. /li liExcellent written and verbal communication skills in English. /li liProficient in Microsoft Office (PowerPoint, Word, Excel). /li /ul pThis role will be based within Italy in a remote setting. Although remotely, candidates applying must be willing and able to meet for collaborative purposes (e.g. workshops, strategic and tactical planning) congresses (regional, national, international) and have easy access to transportation and airports. /Actual pay will be determined based on experience, level, qualifications, geographic location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. This role may be e