Head of Product Marketing

7 giorni fa


Varese VA, Italia Beko Europe A tempo pieno

Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. It was established in 2023 as a result of an agreement between Arçelik and Whirlpool, with Arçelik owning 75 percent of the company and Whirlpool owning 25 percent. It benefits from more than 60 years of leadership, innovation and expertise in the home appliance sector.

Product Marketing Team, reporting to the Manager - Product Marketing MDA

We are looking for a Product Marketing Lead for the Dishwashing category operating within the Italy Market to lead the category strategy and performance, acting as the key business owner responsible for defining the product roadmap, driving innovation, and ensuring market competitiveness, in collaboration with the Trade, Communication, and Supply Chain teams. You will also manage and coach a junior team member, fostering development and alignment with business objectives.

Conduct market research and competitive analysis to identify consumer needs and define product development plans (short- and long-term).
Perform market price analysis and contribute to selling price definition and margin optimization.
Ensure all products comply with legal and safety requirements (user manuals, safety standards/certifications, product information).
Develop product information and training tools to support sales and marketing teams.
Create and implement promotional activities and launch plans for the Dishwashing category to strengthen market positioning

Master Degree in Marketing, Economics or related fields
Italian , English
Office applications & any IT/digital tool

4-5 years of work experience in Product, Category or Trade Marketing from White Goods or similar sectors.
~ Office applications & any IT/digital tool
~ All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

For more information about us look at or follow us on LinkedIn.


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