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Product Marketing Specialist
6 ore fa
We are looking for a passionate and strategic product specialist who will join the Business Unit Product Marketing team in our Milan office for a fixed term contract of 1 year.Scope of the role:Working within the product management Business Unit at Moleskine means being a total business owner and not just a marketer.You will help in building the vision and strategy behind key categories such as writing tools, lifestyle accessories and eyewear, primarily developed in partnership with external partners and/or suppliers, while developing marketing plans and driving innovation.You will work with a large cross-functional team to identify gaps and opportunities and put in place marketing plans that will contribute to the grow and profitability of your categories.Tasks and Responsibilities:Strategic Development: Contribute to the category strategy by identifying growth opportunities and proposing new product ideas in line with brand values and consumer insights.Product Ownership: support the development of the full lifecycle of innovation products, from ideation through development to launch, as well as overseeing the management of carryover products to ensure continued market relevance and profitability.Project Management: Oversee project timelines and coordinate activities across sales, marketing, design, and production to ensure successful product launches.Partner Collaboration: Manage relationships with external partners and licensors, ensuring alignment with Moleskines brand identity and commercial goals.Assortment Planning: Develop balanced product assortments, determining pricing tiers that meet market demands.Market Analysis: Conduct thorough market research to identify trends, competition, and user needs, informing product strategy and development.Identify new opportunities within global or local relevance.Performance Monitoring: perform the monthly category analyses, tracking performance against KPIs and recommending necessary adjustments.Collaboration: Work closely with cross-functional teams and maintain relationships with creative agencies and stakeholders.Support the Business Unit with marketing presentations and catalogue update.Requirements:At least 2+ years of experience in product marketing, ideally in lifestyle, eyewear, or writing tools.Strong enthusiasm/passion for the brand, product, and design thinking.Proven ability to manage external partners or licensors.Strong trend awareness and curiosity across different product categories.Very strong excel and presentation skills.High attention to details.Results oriented, organized, and self-motivating.Ability to act independently respecting company policies, guidelines, and strategies.Great interpersonal skills.Capable of building strong working relationships and influencing internal teams.Willingness to challenge status quo methods and ability to work well under pressure.Fluent in Italian and English, both written and spoken.What we will offer:Unique brand to discoverDiscount on our productsDynamic atmosphere in an international environmentOpportunity to influence and became a decision makerCompetitive Smart Working PolicyMoleskine is an equal opportunity employer.We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
