Digital Marketing and Content Manager

HARMONT & BLAINE - Mediterraneo style – Italian Soul
Harmont & Blaine is an upper-premium brand with an Italian soul and a strong international vocation. The brand was founded in Naples in 1986 from the passion of four founding brothers, embracing the philosophy of a total casual look for men, women, and children. Lively and casual, characterized by color and creativity.
From then until today, Harmont & Blaine and its iconic Blaine dachsund - the brand's distinctive symbol - have achieved solid international expansion that, season after season, continues to advance thanks to a clear identity and brand image, marked by the playful and positive vibes of the Italian lifestyle and an unmistakable Mediterranean appeal: values encapsulated in the brand slogan, Vivere a Colori .
The brand is currently distributed in 54 countries, with 90 mono-brand stores, 87 corners and department stores, as well as a digital and e-commerce presence.

You'll join the Digital Marketing team, contributing to the effective management of the e-commerce channel and Digital Marketing activities.

The Digital Content Marketing Manager is responsible for driving the creation, execution, and optimization of digital content across owned, paid, and third-party platforms. The role ensures brand consistency, high-quality execution, and effective storytelling across international markets, supporting both brand and commercial objectives.
The role reports directly to the Marketing Director and works in close collaboration with the E-commerce Manager, E-commerce Team, CRM Manager, and Social Media Coordinator.
The position operates independently while leveraging the support of an external graphic designer for more operational and executional design activities.

Digital Content & Brand Execution
Plan, develop, and manage digital content across website, email marketing, social media, paid campaigns, and marketplaces.
Ensure consistent brand identity, visual language, and tone of voice across all digital touchpoints.
Support the evolution of digital storytelling in line with brand strategy and seasonal priorities.
Contribute to UX and content optimization to improve engagement.

Website & E-commerce Content
Manage homepage, landing page, and key commercial content updates.
Work closely with the E-commerce Director and team to support conversion and merchandising objectives.
Produce and adapt assets using Adobe Creative Cloud and Salesforce Commerce Cloud.

Email Marketing & CRM Collaboration
Execute multilingual email marketing campaigns via Salesforce Marketing Cloud.
Collaborate with the CRM Manager on customer journeys, segmentation, and content alignment.
Manage editorial planning, design, scheduling, and deployment of newsletters

Social Media Collaboration
Partner with the Social Media Coordinator/Manager to align content and campaign priorities.
Support the creation of assets for organic and paid social media.

Adapt content for platforms such as Zalando and El Corte Inglés.
Manage post-production, resizing, and upload of digital assets.

Solid experience in digital content marketing or similar roles.
Strong understanding of digital ecosystems (website, email, social, paid, marketplaces).
Hands-on experience with Adobe Creative Cloud.
Experience with Salesforce Marketing Cloud and Salesforce Commerce Cloud, or equivalent platforms.
Ability to manage multiple projects in a fast-paced, international environment.
Fluent in Italian and English (written and spoken).
Additional languages are a plus, with Spanish considered a strong nice to have.

Excellent communication and interpersonal skills, including with international stakeholders.
Opportunity for professional growth and development in the Digital Marketing area.

Contractual Supplementary Pension Plan
· If you think you have the right mix of passion and talent, send us your CV and join Harmont & Blaine and its Italian lifestyle with a Mediterranean feel