Manager Market Research

3 giorni fa

Casalmaggiore CR, Italia Fresenius Medical Care A tempo pieno

Position Responsibilities:
Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process.
Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys).
Work with product development and guide branding decisions based on working knowledge of the product's business and branding principles for Med-tech.
Bring research to life by storytelling, and lead key insights into discussions and strategy.
Manage multiple vendors, timelines, and execute research across key clusters (globally).
Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
Set professional standards and ensure compliance with guidelines & rules in implementing.
Archive and manage the acquired and collected data material.
Collaborate in the creation of revenue and sales models.
Critical Deliverables:
Support the development of the market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care, and commercial).
Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
Test, develop, and, if necessary, apply new market research approaches and methods.
Drive insight-driven decisions using a "so what" mindset, in explaining research results and providing clear guidelines on recommendations.
Execute and serve as a VOC expert, including survey creation, design, and execution to derive insights.
Qualifications:

Master’s Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects.
3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics, or related field in a multi-channel and/or matrixed organization is required.
Must be able to manage and develop interns and contractors.
Well-rounded experience with various research tools and methodologies.
Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis.
Advanced data mining and visualization skills; experience with Tableau or similar.
Experience working with large data sets originating from multiple sources.
Ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization.
Strong project management and organizational skills, attention to detail, and accuracy.
Very good presentation, verbal and written communication skills to influence others and inspire action.
Collaborative, team player, builds strong relationships.
Experience in the healthcare industry is preferred.
Technical understanding of Marketing Operations tools, including Campaign Management.
Experience in survey design and tools like Qualtrics and/or other survey platforms.
Exposure to programming skills and statistical modeling (like SAS or R or Python).
Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus.

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