PR & Communications Manager

Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. It comes from our belief that life is richer when we truly connect to the people and the world around us.
An urban retreat steeped in historic beauty. Stroll the city’s biggest private garden – a tranquil haven of statues, fountains and centuries-old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin-starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence.
Four Seasons Hotel Firenze is looking for a Director of Public Relations and Communications to lead the development and execution of an integrated annual strategy encompassing digital marketing, social media, marketing communications and public relations.
In this unique and high-impact role, you will play a key part in elevating the hotel’s visibility, driving brand awareness, and positioning Four Seasons Hotel Firenze as a premier destination. From promoting our exceptional hotel, restaurants & bars, spa experiences, and event spaces, to highlighting the talent behind our service, you’ll help shape the public perception of our property and contribute directly to our commercial success.
Reporting to the Commercial Director, you will lead a dynamic team and act as a key brand ambassador, representing the hotel within the community and serving as a spokesperson for media and partnerships. Digital Marketing
Support the hotel’s digital marketing strategy as an essential part of the overall communications and commercial approach, contributing directly to increasing direct business.
Oversee website performance and content strategy to ensure alignment with brand standards and business objectives, driving traffic through paid and natural search, engagement, and conversion.
Support the paid media budget management, including campaign planning, execution, and optimization across all relevant platforms.
Direct the Digital Marketing Specialist on content strategies for social media and website, ensuring alignment with PR and integrated communications plans.
Co-manage and support Four Seasons Hotel Firenze’s digital communications strategy with a proactive, data-driven, and creative approach that reinforces the hotel’s positioning and supports PR, marketing, and commercial initiatives.
Social Media
Content Strategy: Oversee content planning and creation for the hotel’s social media channels.
Leverage all social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication.
Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools.
Public Relations and Communications
Oversee the execution of the integrated communications plan across all Four Seasons pillars in collaboration with the PR Manager.
Provide strategic guidance to align PR, communications, and social media with commercial objectives.
Support and review media relations, influencer partnerships, and press activities to ensure consistent, high-quality coverage.
Guide PR efforts to promote the hotel’s spa and F&B outlets.
Maintain relationships with key local PR associations and tourism partners.
Review PR reports and highlight presentations for strategic alignment.
Brand Management
Co-manage the production and coordination of photo and video shoots.
Support sales, catering and reservations teams with auditing sales materials, ensuring external messaging is aligned with brand guidelines and hotel’s positioning.
In partnership with direct reports, respond according to the crisis management plan to any hotel’s emergency or safety situation.
Perform other tasks or projects as assigned by the Commercial Director.
University graduate
Two / Three years of management experience in public relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industries.
Outstanding communication, writing, and presentation skills.
Strong creative eye and attention to detail.
Proven media relations experience and knowledge of digital tools and trends.
Excellent project management and multitasking ability.
Fluent in Italian and English.
Candidates must possess legal work authorization in Italy.
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