Head of Marketing

1 settimana fa

Roma, Italia WeHunt A tempo pieno

il nostro Cliente, prestigioso Istituto di Alta Formazione Tecnologica, ci ha incaricati di selezionare l'Head of Marketing. Posizione La risorsa che cerchiamo avrà le seguenti responsabilità: Guidare il riposizionamento strategico dell'azienda da provider di corsi tech a piattaforma di lauree digitali riconosciute. Definire e supervisionare la strategia di digital acquisition, ottimizzando canali paid, organici e referral. Gestire e far crescere la community di studenti, alumni e ambassador, trasformandola in un asset attivo di engagement e conversione. Coordinare la produzione di contenuti editoriali e multimediali a supporto del brand e del funnel marketing. Collaborare con CEO e team prodotto nella definizione della roadmap dei prodotti formativi. Testare e validare proposte di posizionamento, messaggi chiave e creatività attraverso campagne iterative data-driven. Impostare una cultura creativa, sperimentale e orientata alla misurazione dei risultati. Gestire e orchestrare team interni ed esterni (content, performance, design). Assicurare la coerenza della brand identity lungo tutti i touchpoint (digitale, community, media). il/la candidato/a ideale possiede queste caratteristiche: Esperienza solida in ruoli marketing senior in contesti digitali ad alta crescita (edtech, startup, ecommerce, SaaS). Track record dimostrabile nella costruzione e validazione di brand positioning e go-to-market strategy per prodotti digitali. Competenze avanzate in digital acquisition, ottimizzazione funnel e community marketing. Esperienza nella creazione di contenuti, storytelling e sviluppo creativo. Capacità di lavorare in contesti fluidi, gestendo priorità e complessità senza perdere visione strategica. Mentalità imprenditoriale e orientamento a sperimentazione e ownership. Ottima padronanza del lavoro in full remote, con disponibilità a spostamenti periodici su Roma. Altre informazioni Contratto Quadro o P.IVA Total compensation: 60.000–70.000 € (fino a 100.000 € in P.IVA) L'annuncio è rivolto ad ambo i sessi (D.lgs n. 198/2006) e nel rispetto di quanto disposto dall'art. 10 del D.Lgs n. 276/2003. I candidati sono invitati a leggere l'informativa privacy ai sensi dell'art. 13 e art. 14 del Regolamento UE 2016/679 sulla protezione dei dati. Aut. Min. Prot. R.0000155 del 31/12/2021. #J-18808-Ljbffr

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