Head of Marketing

5 giorni fa

Provincia di Reggio nell'Emilia, Italia Medium A tempo pieno

We are currently looking for a Manager, Industry Marketing - REMOTE. In this role, you will lead and implement effective marketing strategies specifically tailored for the Banking and Financial Services vertical. Your expertise will play a crucial part in how the company presents itself within this competitive landscape, enhancing brand storytelling and sales initiatives. By collaborating closely with multiple teams, you will ensure the successful execution of marketing campaigns that increase visibility and drive growth.
Own the vertical strategy and execute the go-to-market plan for Banking & Financial Services.
Develop and articulate a compelling POV on identity, fraud, and risk prevention.
Create impactful content for the BFSI audience, including customer stories and thought leadership pieces.
Design effective campaigns and enablement materials that accelerate sales pipeline.
Monitor market trends to refine positioning and maintain competitive advantage.
Establish best practices for industry marketing efforts.
6–10 years of B2B marketing experience, with at least 3 years in financial services or fintech.
~ Deep understanding of enterprise buyer personas and risk compliance priorities.
~ Proven track record in leading vertical marketing strategies that drive pipeline growth.
~ Exceptional writing and storytelling capabilities, with tailored messaging skills.
~ Ability to engage with senior stakeholders at industry events confidently.
~ Proficiency with macOS and remote collaboration tools such as Slack and Zoom.

Fully remote working environment.
Opportunities for professional development and industry networking.
Flexible working hours to promote work-life balance.
Access to advanced tools and resources for remote work effectiveness.
Creative freedom to develop and implement unique marketing strategies.
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR).

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