PR & Communications Lead South Region
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POSITION SNAPSHOT
JobReq ID: 55835 Type of work: Hybrid Type of contract: Open-ended/permanent Full/Part Time: Full time Salary Range: Location: Vimercate (MB), IT About Us Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries. About The Role Job Summary: The PR & Communication Lead is responsible for designing and implementing the Regional Communications Plan, in support of business growth and reputation management, aligned with the West COE, across products, services, solutions, and corporate strategy to support business growth. This role operates in alignment with the West Marketing and Communications team, supporting corporate strategy as well as our products, services, and solutions portfolio. This role will lead local public affairs network activities across the region. This role will be Member of the South Region Leadership Team.- Main focus:
- Build Bridgestone South Region’s corporate reputation by positioning the business as a global leader in tyres and sustainable mobility solutions and leveraging its products, solutions, manufacturing capabilities, and retail footprint.
- Work closely with the West Communications team.
- Support crisis communications in line with the Global Crisis Communications Playbook.
- Support the achievement of brand awareness and reputation objectives.
- Develop and implement the internal communications strategy for the South Region.
- Ensure communications are fully integrated with the business strategy and regional priorities.
- Represent Public Affairs at regional and local trade associations to support Bridgestone’s strategy with key stakeholders.
- Provide strategic communications counsel to regional leadership and support executive visibility initiatives as required.
- External communication & Public affairs
- Shape the external communications strategy to strengthen the reputation of Bridgestone South Region, its brands, and its products among key external stakeholders.
- Identify key stakeholders, including media, influencers, industry bodies, and local institutions, and determine the most effective channels to engage each audience.
- Maintain and expand the journalists’ network, while increasing reach among new and broader media outlets.
- Define key corporate and product messages and translate them into relevant, engaging stories distributed through the most effective targeted channels, such as digital platforms, press releases, and events, to strengthen stakeholder sentiment across the region.
- Define PR strategies for pivotal product launches.
- Implement local adaptations of core communications plans for corporate and product brands.
- Organize targeted media events to build new relationships and strengthen existing ones with priority media and stakeholders.
- Leverage local assets with stakeholders, including the European Testing (EUPG) and R&D Center (TCE) to host journalist visits and create strong working relationship with TCE to support EU-wide storytelling and opportunities
- Support the Bari plant in developing and executing its external communications strategy.
- Coordinate PR agencies supporting other regional markets, including Italy, Bulgaria, and Romania, in alignment with the regional team to deliver objectives and support plans across the region.
- Partner with cross-functional teams, including Marketing, Sales, HR, Legal, and Public Affairs, to ensure message consistency and coordinated stakeholder engagement.
- Regularly update the
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