PR & Communications Lead South Region
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* Shape and implement external communications strategy to enhance regional reputation and product storytelling
* Identify and engage key stakeholders including media, industry bodies, and local institutions
* Maintain and expand journalists' network and broaden media reach
* Define core messages and translate into compelling content across channels (digital, press, events)
* Lead PR strategies for product launches and adapt global plans to the region
* Organize media events and nurture relationships with priority media
* Coordinate with cross-functional teams to ensure consistent messaging
* Provide updates on PR calendar, practices, and regional activity reports
* Represent Bridgestone at Assogomma and support lobbying programs
* Develop and execute internal communications strategy aligned with West guidelines
* Drive town halls and employee engagement initiatives
* Manage crisis communications per Global Playbook and develop readiness materials
* Prepare regional briefings, Q&As, and scenario-based messaging for high-risk situations
* Regularly monitor media activity and track impact of communications
* Collaborate with Bari plant and EU teams to support external communications
* Lead reporting on media activity and PR campaigns Requisiti fondamentali
* Bachelor’s degree in communications, journalism, PR or related field
* 6-8 years of experience in public/corporate affairs or PR
* Multilingual with fluency in English; Italian native
* Strong verbal, listening, and written communication skills
* Proficiency in Microsoft Teams
* Experience in media, crisis, and issues management
* Ability to write clearly under deadlines and influence stakeholders
* Trusted advisor with confidentiality and cross-functional collaboration skills
* Strong negotiation and presentation skills
* Independent yet a team player in fast-paced environments
* strong written and verbal communication
* influencing and negotiation
* problem-solving and decision-making
* Microsoft Teams
* Microsoft Word
* Microsoft PowerPoint
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